Evidence-based UX Designer & Researcher

A UX Designer & Consultant with a passion for better digital products.
As a UX Designer & Consultant I can improve any online product.
Working on digital products since 2001, I've helped numerous clients to optimise their products for customers.

• User Experience (UX)

Senior UI/UX Designer & Researcher who turns business requirements into products that users actually like using (i.e. customer first UX flows).

Problem solving for the real world.
Especially good at improving conversions on eCommerce sites.

Passionate about mobile and desktop interfaces.

Acting as the customers' advocate, I think in design solutions and am customer-focused.
Applying user-centered methodologies, I help to reveal users' needs and motivations.
The backbone to solving business problems is a thorough understanding of users.
With that knowledge, I then rapidly translate design ideas into prototypes for immediate validation.
Tools of choice for UX design and prototyping are currently pen & paper, then Sketch & Flinto.
In short, I help website & app owners to boost their conversion using a data-driven approach to UX design.

Good at asking "why": I like to think I ask the right questions...

User Research, User Journey, User Scenario, Concept, Scribbles, Mockups, Wireframes, Click Dummies, Usability Test and, of course, Design