product / brand / communication / project planning+management
- Verfügbarkeit einsehen
- 0 Referenzen
- auf Anfrage
- 50935 Köln
- Weltweit
- de | en | it
- 17.09.2019
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
3/2012 – 3/2016
Tätigkeitsbeschreibung
Brand and Product Management as well as Sales, mostly in the area of FMCG.
Global strategic and creative development of brand communication strategy and assets with a focus on TV and digital campaigns; market and consumer analysis; local market adaptation recommendations; packaging and artwork initiatives; product development; brand extension planning; promotion planning and analysis; budget management.
Marketing, Marktforschung / -analyse, Markenbildung, Marktpotenzialanalyse, Wettbewerbsanalyse, Produkt-Diversifikation, Zielgruppenstrategie, Auslandswerbung, Operatives Marketing, Kommunikations-Konzepte, Verkaufsförderungskonzept, Preis- / Konditionengestaltung, Kundenanalyse, Social Media Marketing, Mediaplanung, Strategisches Marketing, Produktmanagement, Klassisches Marketing, Strategische Kommunikation
Ausbildung
Düsseldorf
Maastricht, Netherlands
Köln
Über mich
I offer extensive experience in the field of Brand and Product Management as well as Sales, mostly in the area of FMCG. My main areas of expertise revolve around the global strategic and creative development of brand communication strategy and assets with a focus on TV and digital campaigns; market and consumer analysis; local market adaptation recommendations; packaging and artwork initiatives; product development; brand extension planning; promotion planning and analysis; budget management. Other assignments included Strategic Planning and Advertising, Event Management and Nonprofit Marketing.
What makes me a good brand builder; communicator; presenter? My broad-minded, visually focused, communicative and creative character teamed up with a hands-on spirit. Plus, a passion and fascination for people and brands, stories and design, crafts and writing, traveling and media.
If you like what you read, please, get in touch and I would be happy to get to know you and your projects!
Weitere Kenntnisse
Presentation skills
AC Nielsen
SPSS
Photoshop
indesign
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Italienisch (Gut)
- Spanisch (Gut)
- Französisch (Grundkenntnisse)
- Europäische Union
- Schweiz
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