Product Manager & Leadership • Data Analysis • Web Analytics

3/2017 – 7/2017

Implement Google Analytics via data layer and tag manager.
Setting up ecommerce transactions.

Web Analytics

2/2017 – offen

• Product development from first idea and business plan to launching a market-ready product
• Lean product development approach by iteratively improving on customer feedback and data insights
• Elaboration of the marketing strategy and identification of distribution channels
• Coding the full web application in PHP

Management (allg.), Product Owner

1/2017 – 9/2017

Debugging tracking issues that could not be solved by the existing team. Advising on fixes and creating stable solutions.

Web Analytics

7/2014 – 1/2017

• Strategic development of all products as part of the leadership team
• Steering in-house developers, external IT service providers and web designers
• Responsibility for improving the user experience throughout the product portfolio
• Technical product management for four mobile apps (Titanium hybrid apps, native iOS, native Android)
• Specification and prioritization of the backlog for multiple products
• Full responsibility for the implementation, customization and reporting of all tracking tools, introduction and monitoring of relevant KPIs, building automated reports and dashboards

Product Owner

7/2013 – 6/2014

• Product management with SCRUM, specification of complex projects for backend and data storage
• Product owner for the launch of yategolocal.com, a local commerce platform
• Company-wide optimization and automation of processes
• Coding and running A/B tests to achieve statistically significant results
• Creation of wireframes and low-fidelity prototypes
• Monitoring of KPIs, ad-hoc reporting and generation of data-driven insights
• Implementation of a best practice tracking structure with data layer, tag management and programming of customized tracking solutions

Product Owner

7/2012 – 6/2013

• Product Owner for a multi-lingual ecommerce website and relaunch of the platform (moving to Magento)
• Prioritization of the backlog with focus on business value and short release cycles
• Management of the complete A/B test cycle from idea to release
• Restructuring of existing tracking implementations, daily reporting, ad-hoc reports and error monitoring
• Improving the user experience through new tracking solutions and mouse tracking
• Optimization of data-intensive, internal processes through browser automation and web scraping

Product Owner

8/2010 – 7/2012

• Product management for the German-language websites
• Project lead for business analysis, SEO and SEA for the European markets
• Responsible for user experience and all marketing activities in German-speaking countries (on-site promo-tions, e-mail communication, brand strategy)
• Conversion rate optimization and localization tests for all European markets
• Planning and execution of usability studies
• Automated dashboards and creation of reports to identify optimization potential

Produktmanagement

1/2010 – 7/2010

• Account management and consulting for hotel partners to improve the product offering
• Organizing and presentation of workshops for hotel partners
• Development and implementation of a new reporting system

Account Management