Senior Controller, FP&A Manager, Big4, MBA

5/2018 – 1/2022

Responsible of preparing the annual budget of all Starbucks stores in Germany and updating it with continuous rolling forecast;
Prepared monthly closing reports, analyzed reason of variance of actual results vs budget and provided recommendations to meet targets;
Participated in the development of Starbucks Germany portfolio by evaluating the feasibility of potential stores and preparing cash flow projections, NPV and IRR;
Analyzed the P&L of low performing Starbucks stores and provides solutions and recommendations to improve profitability;
Created financial and operational KPI reports and followed up on the impact of these reports in improving profitability;
Built business cases and financial plans to assess the performance and profitability of potential projects and initiatives;
Particpated with the leadership team in setting up the company's strategy and 3-Y plan and tracked the progress of KPIs and goal achievement.

Controlling

2/2018 – 3/2018

- Review and analysis of historical financial information;
- Financial modelling and financial projections;
- Evaluate and report results and present recommendations.

Planung / Kontrolle Auslandsaktivitäten

7/2017 – 11/2017

- Annual Budget, forecast and financial analysis reports;

- KPI reports including weekly sales, liquidity analysis and inventory movement;
- Thorough analysis of historical and operational financial information.

Finanzen (allg.)

2/2017 – 7/2017

- KPI reports including weekly sales, liquidity analysis and inventory movement;
- Monthly closing finance reports;
- MUC invoicing (internal invoicing) and internal transfer pricing documentation;
- Product costing and prices calculation;
- Possible improvements and opportunities as well as financial risks minimization.

Finanzen (allg.), Finanzanalyse, Controlling

9/2016 – 1/2017

- Business plans and financial models review and recommendation;
- Guide and monitor the implementation of the business plans;
- Review Projects’ capital requirement and budgeting;
- Risk profile and financial feasibility of Spark Yemen’s projects;
- Production manager of mentoring guide for new entrepreneurs.

Strategisches Management, Business Plan, Finanzierungsberatung, Budgetierung

8/2013 – 6/2016

- Prepared the annual budget and periodic forecast, starting from the website traffic planning until building detailed P&L and cash flow projections;
- Contributed in making strategic decisions such as growth targets, promotions and offers and geographic penetration, and M&A opportunities by performing in depth analysis of the historical and operational information;
- Controlled the accounting monthly closing and analyzed actual-target variance;
- Prepared weekly and monthly operational reports with the analysis of the major KPI’s including the performance of the brands, categories, and markets;
- Prepared presentations for the senior management and BOD regarding the operational results, budget targets and KPI’s;
- Conducted analysis on the competitors’ P&L and financial results with comparison to Mytheresa’s results.
- Member of a small team responsible for the due diligence and acquisition process of Mytheresa.com by Neiman Marcus Group. My responsibility included supporting the consultants responsible for the valuation of the company, preparing analysis and building reports and presentations.

Controlling

6/2012 – 9/2012

- Analyzed and Evaluated the multi-channel department’s performance and provided recommendations to maximize revenues through the analysis of the KPI’s, sales, costs and profit margins;
- Participated in the development of a new digital banking product, responsible for preparing a business plan and building the product’s final presentation;
- Refined the multichannel forecast model in order to plan the remote sales and profits from Internet and contact center.

Business Plan

3/2008 – 6/2011

- Prepared market and financial feasibility studies and complex financial models for mega projects in the energy, industrial, real estate and financial services sector;
- Assisted in making business decisions by identifying investment opportunities and conducting market analysis, business plans, discounted cash flow projections, Net Present Value NPV, Return on Investment ROI, Internal Rate of Return IRR, detailed financial and sensitivity analysis and multiple scenarios;
- Project Manager for the establishment of Daman Cham Brokerage and Financial Services Company, handling all responsibilities starting from the early communication with the partner in UAE until having started operations;

Business Development, Business Plan

10/2004 – 1/2008

- Managed a team of 6 consultants, responsible of preparing industry analysis, market research, feasibility studies, financial models and financial projections for tourist and hospitality, real estate, banking, insurance and manufacturing projects;
- Conducted business planning, business valuation, business analysis and clients’ presentations;
- Participated in capital raising assignments by managing Initial Public offerings (IPO) and private placements and preparing the deals’ prospectus and memoranda.

Finanzierungsberatung