Senior International Marketer & Digital Project Manager

4/2018 – 4/2020

Interim Marketing Director / Senior Digital Project Manager for MICE e-commerce Startup. Working closely together with the CEO and founder helping him to launch his e-commerce Startup internationally: developing & driving the entire marketing strategy & function as well as overseeing product updates and improvements and manage a small team (primarily remotely). Tasks included: Updating and improving the global website, improving UX and e-commerce funnels. Implementing an SEO strategy (technical as well as content driven), oversee all tracking functionalities (google ads / search console etc), developed a go-to-market strategy to launch website across 10 international focus markets (focusing on SEO, SEA, SEM), launched their social media campaigns / channels, developing and overseeing a lead nurturing strategy and campaign and implementing Hubspot as CRM tool. Acted as Product Manager as well as Project Manager / Marketer and oversaw the development and launch of a self-serving website portal to improve the product and develop a lead nurturing campaign including a series of automated Emails. Working closely with developers using JIRA, trello, asana and following agile PM methodologies. Managed 3rd party agencies and developers.

Web Analytics, Web Entwicklung, Projektdurchführung, Projektleitung / Teamleitung, Projektmanagement, Content Marketing, Email Marketing, Marketing, Digital Marketing, Operatives Marketing, Strategisches Marketing

8/2017 – 8/2018

Marketing Lead (sole function) overseeing all marketing activities for this social enterprise with a focus on managing 3 big projects: 1. Developing and implementing their 20th anniversary campaign (which happened in 2018) - this consisted of developing a campaign theme, anniversary landing page plus 20 content pieces and 3 videos as well as managing / organising an offline event to celebrate their achievement 2. successfully launching their Impact Report and be the project manager for this: working closely with internal senior leaders to gather content, brief and manage an external designer and organise an event to launch the printed / online report (also develop a landing page as well as external and internal comm's to promote the report) 3. Events Management: manage their annual events calendar including of a series of external events as well as internal events to drive employee engagement (including their annual team day, xmas party, monthly get togethers etc)

Projektdurchführung, Projektleitung / Teamleitung, Projektmanagement - Kommunikation, Veranstaltungsmanagement, Marketing, Digital Marketing, Social Media Marketing, Strategisches Marketing

4/2017 – 4/2018

Working directly with the Founder / CEO to help im develop an online marketing strategy and implements campaigns to drive website traffic, increase lead generation and drive online sales. Focused on developing content strategy, & conten SM strategy, Email Marketing, Website improvement, building a lead nurturing funnel

Responsive Webdesign, Content Marketing, Email Marketing, Digital Marketing, Operatives Marketing, Strategisches Marketing