Online Marketing Consultant developing data driven online marketing & e-commerce strategies.

4/2014 – 3/2016

Sparhandy is the leading German e-commerce for smartphones, tablets, gadgets and mobile phone contracts from any operator with a turnover of € 330mm in 2014.
• Online shop sales strategy, concept & optimization
• UX / UI design
• Online marketing & sales channels
• Marketing & sales partnerships
• Content marketing, blogger & public relations
• Web & KPI analytics
• B2B marketing (sh.de, ebotrade.com, conbato.de)

User Experience (UX), User Interface (UI), Mobilfunknetze, Marketing, Content Marketing, Email Marketing, Suchmaschinenoptimierung, Digital Marketing, Social Media Marketing, Öffentlichkeitsarbeit, Bloggen, E-Commerce

1/2013 – 3/2014

Mobile Performance Network based in Cologne / Germany. Exit to Ströer Digital Media, Germany's leading digital media company in 2015.
• Heading up an international team of 20+
• Built and scale global operation
• Set up and fine-tune a KPI reporting system
• Organize teams and processes to leverage long-term and sustainable growth
• Develop business and represent the company at global industry events
• Marketing
• Finance & Controlling
• Investor relations
• Legal affairs
• Talent recruiting
• Help develop an international working culture

Reporting, Mobile Application Development, Business Development, Recruiting, Marketing, Email Marketing, Vertrieb (allg.), Öffentlichkeitsarbeit, Anlegerbeziehungen, Finanzen (allg.), Investition / Desinvestition, Controlling

5/2011 – 12/2012

• Build and lead the Spanish & Latin American business unit for COUPIES
• Drive business development
• Build a partner network with midsize and large IT, Telco and Media companies
• Enable retailers and brands to promote stores and products, to generate new customers and nurture the existing customer base

Mobile Application Development, Technischer Vertrieb, Business Development, Marketing, Marktforschung / -analyse, Werbung, Email Marketing, Suchmaschinenoptimierung, Digital Marketing, Vertrieb (allg.), Öffentlichkeitsarbeit

9/2009 – 4/2011

• Create and implement global demand generation and lead management strategy
• Plan and execute online marketing strategy across EMEA and the Americas
• Liaise with international Sales teams to support demand gen effort
• Develop and implement web and marketing analytics and optimise per results
• Perform data mining, database marketing and marketing automation

Data Mining, Email Marketing, Digital Marketing, Lead-Management

4/2009 – 6/2009

Assisting the CEO of Y&R Germany, business development projects, strategic consulting, market research, client support

Business Development

5/2008 – 3/2009

• Drove SMB email marketing strategy across EMEA
• Designed, planned and executed online marketing campaigns for EMEA market units
• Applied data analytics to pinpoint needs for improvement
• Optimized processes and implemented automation

Email Marketing, Digital Marketing, Lead-Management

9/2007 – 4/2008

• Market-, customer- and target group analysis for planning, controlling and optimizing direct marketing campaigns for Ford, Mazda, Kraft Foods, Yamaha and Panasonic
• Diploma thesis: Churn analysis for Mazda Motor Europe

Data Mining, Business Intelligence (BI), Unternehmensberatung, Direkt Marketing

9/2006 – 1/2007

Market research project for an NGO driving the development of a retail start-up run with mantally handicapped staff

Data Mining, Business Intelligence (BI), Unternehmensberatung, Marktforschung / -analyse

8/2005 – 2/2006

After Sales Marketing and Key Account Support

Marketing