Product Owner and Consultant for Salesforce / Adobe and Project Manager for digital transformation
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- 80339 München
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- 06.01.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
7/2023 – 1/2025
Tätigkeitsbeschreibung
• Directed Salesforce CRM, Analytics, Generative AI and Deployment projects for client accounts with €2m
• Achieved success with my project teams of 20+ high performing professionals in vast client engagements
• Shape product vision, establish roadmap, allocate resources and lead the team to achieve milestones
• Ensured business-critical changes with timely delivery of cross-functional of strategic projects
Business Analysis, Business Analyst, CRM Beratung (allg.), Jira, Product Owner, Produktmanagement, Programm-Management, Projektmanagement (IT), Salesforce.Com, Teamleiter IT
2/2020 – 5/2023
Tätigkeitsbeschreibung
Digital Product Owner of digital application development and digital product development.
Scale up capabilities in 30 EMEA countries with Sales and Marketing Cloud migration and rollout execution.
Agile Methodologie, Business Analysis, Business Analyst, Customer Success Manager, Organisation der Produktentwicklung, Product Owner, Produktdesign, Produktmanagement, Produktmanager, Projektleitung / Teamleitung (IT), Salesforce.Com, Scrum
3/2019 – 1/2020
Tätigkeitsbeschreibung
Analytics technology practise lead and lead a team of 3 members.
Manage external agencies and budgets and align with C-Level management
Adobe Analytics, Adobe Marketing Cloud (AMC), Business Analysis, Business Analyst, Confluence, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum, Web Analytics
12/2018 – 5/2019
TätigkeitsbeschreibungProducts Ownership and project lead communicating with partners and vendors. Solution Design and Data strategy development with the large-scale client.
Eingesetzte QualifikationenBusiness Analysis, Business Analyst, Datenmodelierung, Google Analytics, Product Owner, Projektleitung / Teamleitung (IT), Tealium IQ Tag Management, Web Analytics
12/2017 – 9/2018
TätigkeitsbeschreibungAdobe Experience Cloud - Directed analytics project. Act as Product Owner of Project with hands on development of technical implementation solution designs delivered with agile methodologies.
Eingesetzte QualifikationenAdobe Analytics, Agile Methodologie, Business Analysis, Business Analyst, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum
10/2017 – 12/2017
TätigkeitsbeschreibungAdobe Target and mobile optimization execution, development and analysis incl. recommendation on UX design improvements and commercial KPIs
Eingesetzte QualifikationenAdobe Analytics, Adobe Marketing Cloud (AMC), Jira, Web Analytics
6/2017 – 9/2017
TätigkeitsbeschreibungProject lead of global analytics technology integration project with a large scale client. Solve challenges through close established relationships and escalation management with the client and vendor.
Eingesetzte QualifikationenAdobe Analytics, Lifecycle Management, Projektmanagement (IT), Scrum, Web Analytics
12/2016 – 5/2017
TätigkeitsbeschreibungTackle change requests efficiently maximising output of capacities and developer teams with clear solution designs and improve technical data governance specificatios
Eingesetzte QualifikationenReporting, Business Analysis, Adobe Analytics, Google Analytics, Web Analytics
7/2016 – 9/2016
TätigkeitsbeschreibungPractice Lead on Dashboarding and Reporting, BI und Web Data synchronisation and data capture optimisation and taxonomy improvements.
Eingesetzte QualifikationenAdobe Analytics, Business Analyst, Product Owner, Business Analysis, Google Analytics, It-Beratung, Reporting, Web Analytics
2/2016 – 6/2016
TätigkeitsbeschreibungAdobe Analytics Consultant, Reporting, Ad hoc Analysis incl. technical QA and tagging specification
Eingesetzte QualifikationenBusiness Analyst, Product Owner, Business Analysis, Adobe Analytics, It-Beratung, Reporting, Web Analytics
8/2015 – 1/2016
TätigkeitsbeschreibungWeb analytics team lead with 4 team members. Work close with IT, product managers and Marketing to integrate analytics technology
Eingesetzte QualifikationenGoogle Analytics, Google Tag Manager, Management (allg.), Marketing, Projektleitung / Teamleitung (IT), Reporting, Web Analytics
10/2012 – 6/2015
Tätigkeitsbeschreibung
Identify areas for improvement of up to 20 million by providing insights and data driven recommendation and personalization. Present high impacting results across the business implementing a test and learn culture.
Translating business requirements into technical data requirement partnering with developer teams to achieve most appropriate integration
Datenmodelierung, Business Analysis, Adobe Analytics, Data Mining, Reporting, SQL, User Experience (UX), User Interface (UI), Web Analytics
10/2011 – 9/2012
TätigkeitsbeschreibungAccount Management of SEM activities to improve performance incl. planning budgets and achieve in target and significantly increase online sales performance.
Eingesetzte QualifikationenAccount Management, Google Adwords, Google Analytics, Management (allg.), Reporting, Suchmaschinenoptimierung, Web Analytics
4/2011 – 10/2011
TätigkeitsbeschreibungBusiness development of digital search campaigns and account management
Eingesetzte QualifikationenBusiness Development, Google Adwords, It-Beratung
Zertifikate
Salesforce
Salesforce
Ausbildung
Köln
Marburg
Darmstadt
Über mich
- Salesforce User Adoption: Achieved 30% higher adoption rates during CRM product rollouts.
- Data-Driven Cost Savings: Led teams saving $20 million annually using Adobe Analytics insights.
- Project Management: Directed $1M+ budget IT projects successfully.
- Digital Transformation: Boosted organizational digital culture value by 25%.
PROFESSIONAL EXPERIENCE:
Senior Manager, NTT DATA (07/2023 – 01/2025)
- Managed €2M client projects involving Salesforce CRM, Analytics, and AI.
- Led a 20-member team to deliver critical milestones.
Digital Product Manager, BASF (02/2020 – 06/2023)
- Rolled out Salesforce across 30 EMEA countries, achieving a 30% increase in user adoption.
- Introduced sustainability apps that improved market penetration by 40%.
Analytics Senior Manager (Freelancer UK, 08/2015 – 01/2020)
- Developed global scalable product strategies with Adobe Experience Cloud, hands-on Consultant and as project leader
- Served major clients including Daimler, Volkswagen, Vodafone or Cognizant.
Experimentation Analyst, Expedia Group (10/2012 – 06/2015)
- Promoted digital test-and-learn culture, enhancing e-commerce value by 25%.
- Identified $20M worth of product improvements.
Previous Roles:
SEM Marketing Specialist at Tripsta.
Business Development Specialist at Google (Fixed-term).
EDUCATION
M.Sc. Web Science, TH Köln, Germany
B.Sc. Business Administration, Philipps-Universität Marburg, Germany
Weitere Kenntnisse
- CSPO (Certified Scrum Product Owner)
- 3x Salesforce Certified
Languages:
- German (Native)
- English (Proficient)
- Greek (Advanced)
Admin Tools:
- JIRA / Confluence
- Microsoft Office
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Griechisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
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