freiberufler Product Owner and Consultant for Salesforce / Adobe and Project Manager for digital transformation auf freelance.de

Product Owner and Consultant for Salesforce / Adobe and Project Manager for digital transformation

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  • 06.01.2025

Kurzvorstellung

E. C. is a technology-driven leader with over 9 years of experience managing cross-functional teams to deliver impactful customer experiences. She has a proven track record of scaling analytics programs,driving digital transformation efforts.

Qualifikationen

  • Adobe Analytics6 J.
  • Adobe Marketing Cloud (AMC)1 J.
  • CRM Beratung (allg.)1 J.
  • CRM (Customer Relationship Management)
  • Digitale Transformation
  • Interim Management
  • Jira3 J.
  • Product Owner5 J.
  • Produktmanagement4 J.
  • Programm-Management1 J.
  • Projektleitung / Teamleitung (IT)5 J.
  • Projektmanagement (IT)3 J.
  • Salesforce.Com4 J.

Projekt‐ & Berufserfahrung

IT Project Manager
NTT Data, Remote
7/2023 – 1/2025 (1 Jahr, 7 Monate)
IT & Entwicklung
Tätigkeitszeitraum

7/2023 – 1/2025

Tätigkeitsbeschreibung

• Directed Salesforce CRM, Analytics, Generative AI and Deployment projects for client accounts with €2m
• Achieved success with my project teams of 20+ high performing professionals in vast client engagements
• Shape product vision, establish roadmap, allocate resources and lead the team to achieve milestones
• Ensured business-critical changes with timely delivery of cross-functional of strategic projects

Eingesetzte Qualifikationen

Business Analysis, Business Analyst, CRM Beratung (allg.), Jira, Product Owner, Produktmanagement, Programm-Management, Projektmanagement (IT), Salesforce.Com, Teamleiter IT

Digital Product Manager / Salesforce
BASF, Remote
2/2020 – 5/2023 (3 Jahre, 4 Monate)
Chemieindustrie
Tätigkeitszeitraum

2/2020 – 5/2023

Tätigkeitsbeschreibung

Digital Product Owner of digital application development and digital product development.

Scale up capabilities in 30 EMEA countries with Sales and Marketing Cloud migration and rollout execution.

Eingesetzte Qualifikationen

Agile Methodologie, Business Analysis, Business Analyst, Customer Success Manager, Organisation der Produktentwicklung, Product Owner, Produktdesign, Produktmanagement, Produktmanager, Projektleitung / Teamleitung (IT), Salesforce.Com, Scrum

Analytics Manager Team Lead
Daimler AG, Stuttgart / Remote
3/2019 – 1/2020 (11 Monate)
Automobilindustrie
Tätigkeitszeitraum

3/2019 – 1/2020

Tätigkeitsbeschreibung

Analytics technology practise lead and lead a team of 3 members.
Manage external agencies and budgets and align with C-Level management

Eingesetzte Qualifikationen

Adobe Analytics, Adobe Marketing Cloud (AMC), Business Analysis, Business Analyst, Confluence, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum, Web Analytics

Head of Google Analytics Platforms
Synaigy GmbH, Köln / Remote
12/2018 – 5/2019 (6 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

12/2018 – 5/2019

Tätigkeitsbeschreibung

Products Ownership and project lead communicating with partners and vendors. Solution Design and Data strategy development with the large-scale client.

Eingesetzte Qualifikationen

Business Analysis, Business Analyst, Datenmodelierung, Google Analytics, Product Owner, Projektleitung / Teamleitung (IT), Tealium IQ Tag Management, Web Analytics

Solution Delivery Manager
Sophus3 Ltd, London
12/2017 – 9/2018 (10 Monate)
Automobilindustrie
Tätigkeitszeitraum

12/2017 – 9/2018

Tätigkeitsbeschreibung

Adobe Experience Cloud - Directed analytics project. Act as Product Owner of Project with hands on development of technical implementation solution designs delivered with agile methodologies.

Eingesetzte Qualifikationen

Adobe Analytics, Agile Methodologie, Business Analysis, Business Analyst, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum

Mobile UX Analytics Manager
Vodafone GmbH, Düsseldorf
10/2017 – 12/2017 (3 Monate)
Telekommunikation
Tätigkeitszeitraum

10/2017 – 12/2017

Tätigkeitsbeschreibung

Adobe Target and mobile optimization execution, development and analysis incl. recommendation on UX design improvements and commercial KPIs

Eingesetzte Qualifikationen

Adobe Analytics, Adobe Marketing Cloud (AMC), Jira, Web Analytics

Sr. Digital Analytics Consultant
adlytics GmbH, Mannheim
6/2017 – 9/2017 (4 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

6/2017 – 9/2017

Tätigkeitsbeschreibung

Project lead of global analytics technology integration project with a large scale client. Solve challenges through close established relationships and escalation management with the client and vendor.

Eingesetzte Qualifikationen

Adobe Analytics, Lifecycle Management, Projektmanagement (IT), Scrum, Web Analytics

Digital Analytics Consultant
Mediacom, Düsseldorf
12/2016 – 5/2017 (6 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

12/2016 – 5/2017

Tätigkeitsbeschreibung

Tackle change requests efficiently maximising output of capacities and developer teams with clear solution designs and improve technical data governance specificatios

Eingesetzte Qualifikationen

Reporting, Business Analysis, Adobe Analytics, Google Analytics, Web Analytics

BI Optimisation Manager
Zoopla Property Group, London
7/2016 – 9/2016 (3 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

7/2016 – 9/2016

Tätigkeitsbeschreibung

Practice Lead on Dashboarding and Reporting, BI und Web Data synchronisation and data capture optimisation and taxonomy improvements.

Eingesetzte Qualifikationen

Adobe Analytics, Business Analyst, Product Owner, Business Analysis, Google Analytics, It-Beratung, Reporting, Web Analytics

Adobe Experience Cloud Product Owner
TMW unlimited, London
2/2016 – 6/2016 (5 Monate)
Medienbranche
Tätigkeitszeitraum

2/2016 – 6/2016

Tätigkeitsbeschreibung

Adobe Analytics Consultant, Reporting, Ad hoc Analysis incl. technical QA and tagging specification

Eingesetzte Qualifikationen

Business Analyst, Product Owner, Business Analysis, Adobe Analytics, It-Beratung, Reporting, Web Analytics

Head of Web Analytics
Thomas Cook AG, Frankfurt
8/2015 – 1/2016 (6 Monate)
Handel
Tätigkeitszeitraum

8/2015 – 1/2016

Tätigkeitsbeschreibung

Web analytics team lead with 4 team members. Work close with IT, product managers and Marketing to integrate analytics technology

Eingesetzte Qualifikationen

Google Analytics, Google Tag Manager, Management (allg.), Marketing, Projektleitung / Teamleitung (IT), Reporting, Web Analytics

Experimentation Analyst
Expedia Inc., London
10/2012 – 6/2015 (2 Jahre, 9 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

10/2012 – 6/2015

Tätigkeitsbeschreibung

Identify areas for improvement of up to 20 million by providing insights and data driven recommendation and personalization. Present high impacting results across the business implementing a test and learn culture.

Translating business requirements into technical data requirement partnering with developer teams to achieve most appropriate integration

Eingesetzte Qualifikationen

Datenmodelierung, Business Analysis, Adobe Analytics, Data Mining, Reporting, SQL, User Experience (UX), User Interface (UI), Web Analytics

SEM Specialist
Tripsta, Athen
10/2011 – 9/2012 (1 Jahr)
Dienstleistungsbranche
Tätigkeitszeitraum

10/2011 – 9/2012

Tätigkeitsbeschreibung

Account Management of SEM activities to improve performance incl. planning budgets and achieve in target and significantly increase online sales performance.

Eingesetzte Qualifikationen

Account Management, Google Adwords, Google Analytics, Management (allg.), Reporting, Suchmaschinenoptimierung, Web Analytics

Account Operator
Google Ltd., Dublin
4/2011 – 10/2011 (7 Monate)
Telekommunikation
Tätigkeitszeitraum

4/2011 – 10/2011

Tätigkeitsbeschreibung

Business development of digital search campaigns and account management

Eingesetzte Qualifikationen

Business Development, Google Adwords, It-Beratung

Zertifikate

Salesforce Certified Administrator
Salesforce
2023
Salesforce Associate
Salesforce
2023
Salesforce AI Associate
2023
Certified Scrum Product Owner® (CSPO) Certification
2022
Google Analytics IQ
2021

Ausbildung

Web Science
Master of Science
2016
Köln
Betriebswirtschaft
Bachelor of Science
2011
Marburg
Staatl. gepr. kaufmännische Assistentin
Ausbildung
2006
Darmstadt

Über mich

KEY ACHIVEMENTS:

- Salesforce User Adoption: Achieved 30% higher adoption rates during CRM product rollouts.

- Data-Driven Cost Savings: Led teams saving $20 million annually using Adobe Analytics insights.

- Project Management: Directed $1M+ budget IT projects successfully.

- Digital Transformation: Boosted organizational digital culture value by 25%.

PROFESSIONAL EXPERIENCE:

Senior Manager, NTT DATA (07/2023 – 01/2025)
- Managed €2M client projects involving Salesforce CRM, Analytics, and AI.
- Led a 20-member team to deliver critical milestones.

Digital Product Manager, BASF (02/2020 – 06/2023)
- Rolled out Salesforce across 30 EMEA countries, achieving a 30% increase in user adoption.
- Introduced sustainability apps that improved market penetration by 40%.

Analytics Senior Manager (Freelancer UK, 08/2015 – 01/2020)
- Developed global scalable product strategies with Adobe Experience Cloud, hands-on Consultant and as project leader
- Served major clients including Daimler, Volkswagen, Vodafone or Cognizant.

Experimentation Analyst, Expedia Group (10/2012 – 06/2015)
- Promoted digital test-and-learn culture, enhancing e-commerce value by 25%.
- Identified $20M worth of product improvements.

Previous Roles:
SEM Marketing Specialist at Tripsta.
Business Development Specialist at Google (Fixed-term).

EDUCATION
M.Sc. Web Science, TH Köln, Germany
B.Sc. Business Administration, Philipps-Universität Marburg, Germany

Weitere Kenntnisse

Certifications:
- CSPO (Certified Scrum Product Owner)
- 3x Salesforce Certified

Languages:
- German (Native)
- English (Proficient)
- Greek (Advanced)

Admin Tools:
- JIRA / Confluence
- Microsoft Office

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Griechisch (Fließend)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
National
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
5682
Berufserfahrung
13 Jahre und 10 Monate (seit 03/2011)
Projektleitung
5 Jahre

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