Product Owner and Consultant for Salesforce / Adobe and Project Manager for digital transformation

2/2020 – 5/2023

Digital Product Owner of digital application development and digital product development. Roadmap definition and coaching of digital managers in Africa and Middle East region

Scale up capabilities in 30 EMEA countries with Sales and Marketing Cloud migration and rollout execution. Reduce manual processes by increasing usability and designs of Salesforce products automation

Agile Methodologie, Microsoft Azure, Organisation der Produktentwicklung, Product Owner, Produktdesign, Produktmanagement, Projektleitung / Teamleitung (IT), Salesforce.Com, Scrum

3/2019 – 1/2020

Analytics technology practise lead and lead a team of 3 members.
Manage external agencies and budgets and align with C-Level management

Adobe Analytics, Adobe Marketing Cloud (AMC), Confluence, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum

12/2018 – 5/2019

Google Products Ownership of its development and implementation with partners and vendors. Solution Design and Data strategy development with the large-scale client.

Google Analytics, Google Cloud, Google Tag Manager, Product Owner, Projektleitung / Teamleitung (IT), Reporting, Tealium IQ Tag Management, Web Analytics

12/2017 – 9/2018

Adobe Experience Cloud - Develop, manage and execute analytics projects as derived from client business questions. Scrum Master and Product Owner of Project incl. technical implementation with agile methodologies and final delivery

Adobe Analytics, Agile Methodologie, Jira, Product Owner, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Scrum

10/2017 – 12/2017

Adobe Target and mobile optimization execution, development and analysis incl. recommendation on UX design improvements and commercial KPIs

Adobe Analytics, Adobe Marketing Cloud (AMC), Jira, Web Analytics

6/2017 – 9/2017

Project lead of global analytics technology integration project with a large scale client. Solve challenges through close established relationships and escalation management with the client and vendor.

Adobe Analytics, Lifecycle Management, Projektmanagement (IT), Scrum, Web Analytics

12/2016 – 5/2017

Tackle change requests efficiently maximising output of capacities and developer teams with clear solution designs and improve technical data governance specificatios

Adobe Analytics, Google Analytics, Web Analytics

7/2016 – 9/2016

Practice Lead on Dashboarding and Reporting, BI und Web Data synchronisation and data capture optimisation and taxonomy improvements.

Data Mining, Google Analytics, It-Beratung, Reporting, Web Analytics

2/2016 – 6/2016

Adobe Analytics Consultant, Reporting, Ad hoc Analysis incl. technical QA and tagging specification

Adobe Analytics, Data Mining, It-Beratung, Reporting, Web Analytics

8/2015 – 1/2016

Web analytics team lead with 4 team members. Work close with IT, product managers and Marketing to integrate analytics technology

Google Analytics, Google Tag Manager, Management (allg.), Marketing, Projektleitung / Teamleitung (IT), Reporting, Web Analytics

7/2014 – 6/2015

Identify areas for improvement of up to 20 million by providing insights and data driven recommendation and personalization. Present high impacting results across the business implementing a test and learn culture.

Translating business requirements into technical data requirement partnering with developer teams to achieve most appropriate integration

Adobe Analytics, Data Mining, Reporting, SQL, User Experience (UX), User Interface (UI), Web Analytics

10/2012 – 6/2014

Product Owner of integration for Google and Adobe Analytics with Salesforce data to obtain customer experience insights. Enable users to process Web and CRM data more easily with.

Adobe Analytics, Data Mining, Google Analytics, Reporting, Salesforce.Com, Web Analytics

10/2011 – 9/2012

Account Management of SEM activities to improve performance incl. planning budgets and achieve in target and significantly increase online sales performance.

Account Management, Google Adwords, Google Analytics, Management (allg.), Reporting, Suchmaschinenoptimierung, Web Analytics

4/2011 – 10/2011

Business development of digital search campaigns and account management

Business Development, Google Adwords, It-Beratung