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SENIOR MARKETING MANAGER - SCHWERPUNKT BRAND COMMUNICATION
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- 10777 Berlin
- Weltweit
- de | en
- 26.08.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
7/2022 – 5/2023
Tätigkeitsbeschreibungbrand experience design, conception, realization and live
Eingesetzte QualifikationenDesign (allg.), Markendesign, Projektleitung / Teamleitung, Projektplanung / -vorbereitung, Markenmanagement, Messebau
6/2022 – 8/2023
Tätigkeitsbeschreibung
Projektleitung Brand expierence IFA 2022
- Steuerung der Kommunikationsmaßnahmen
- Abstimmung mit Kunden
Art direction, Kommunikations-Konzepte, Markenmanagement, Marketing (allg.), Messewesen, Projektmanagement - Konzeption / Vorgehensmodell, Projektplanung / -vorbereitung
3/2022 – 6/2023
Tätigkeitsbeschreibung
Organisation eines Messeauftritts auf dem Salon de Mobile in Mailand
- Messekoordination
- Steuerung der Departments
- Freigabeprozess und Designabstimmungen mit Kunden
Architektur (allg.), Design (allg.), Kommunikations-Konzepte, Markendesign, Markenmanagement, Markterschließung Import und Export, Messewesen, Projektdurchführung, Projektleitung / Teamleitung
4/2021 – offen
TätigkeitsbeschreibungProjektleitung und Supervision
Eingesetzte QualifikationenMarketing (allg.), Projektleitung / Teamleitung, Projektmanagement - Kommunikation
2/2021 – offen
Tätigkeitsbeschreibung
Blended Learning
- Konzeption und Implementierung
E-Learning, Kommunikationsstrategie, Projektmanagement - Kommunikation
10/2020 – 12/2022
Tätigkeitsbeschreibung
Projektleitung Marken-Relaunch
- Beratung
- Projektsteuerung
- Rollout-Planung
Markenmanagement, Projektmanagement - Kommunikation, Unternehmenskommunikation
6/2020 – 7/2020
Tätigkeitsbeschreibung
- Fine conception of brand translation into the room
- Control and coordination of the implementation
- Adaptation of feedback into the detailed design
- Stakeholder management - Fine tuning and monitoring of timing
PMO, Projektmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.)
11/2019 – 2/2020
Tätigkeitsbeschreibung
- Brand concept conception
- Elaboration into the detailed brand concept
- Rollout planning and definition of implementation partners
- Fine tuning and fine concept development with the customer
- Translation of complex topics into interactive brand experience worlds
- Transformation of brand experience worlds into interactive theme worlds
- Project planning and control of the implementation
- Structure of the Theme World Event
- Support of the theme worlds on the event day
Mehrprojektmanagement, PMO, Projektmanagement, Projektsteuerung (Projektcontrolling), Externe Kommunikation, Interne Kommunikation, Kommunikationsstrategie, Markenmanagement, Markenpolitik, Marketing (allg.)
10/2019 – 1/2020
Tätigkeitsbeschreibung
- Preparation of the brand workshop
- Partner Management
- Coordination with Creation & Design
- Preparation of documents & presentation for company pitch
Markendesign, Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Unternehmenszielsetzung, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Markenpolitik, Online Marketing (allg.)
8/2019 – 11/2019
Tätigkeitsbeschreibung
- Development of an employer value proposition
- Creation of an internal survey via online
- Evaluation of the results
- Consideration and definition of the employer brand values
- Elaboration of the values-vision and goals
- Derivation of employee measures for establishment
- Guideline preparation for the elaboration
- Concept elaboration for the release process
PMO, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Marketing (allg.), Zielgruppenstrategie
5/2019 – 9/2019
Tätigkeitsbeschreibung
- Development of a live communication concept in cooperation with the realization agency
- Brand management and examination of the concept with regard to brand presentation
- Control of the show and media production departments
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination within the framework of the construction
- Control of the sequence and show disciplines
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Marketing (allg.), Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Strategisches Marketing
11/2018 – 3/2019
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management and lead with 60 international contacts and 17 trades and 20 specialist departments
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Marketing (allg.), Online Marketing (allg.), PMO, Projektleitung / Teamleitung, Projektmanagement, Stakeholder-Analyse
4/2018 – 9/2018
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension - Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management with 50 international contacts and 8 trades and 10 specialist departments
Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Externe Kommunikation, Event Marketing / Event management, Markenmanagement, Markenpolitik, Online Marketing (allg.), Strategisches Marketing
10/2017 – 3/2018
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Coordination of the structure of the theme worlds
- Project management with 60 international contacts and 15 trades and 19 specialist departments
Event Marketing / Event management, Externe Kommunikation, Interne Kommunikation, Kommunikation (allg.), Kommunikations-Konzepte, Markendesign, Markenmanagement, Marketing (allg.), Mehrprojektmanagement, Online Marketing (allg.), PMO, Projektleitung / Teamleitung (IT), Projektmanagement, Projektmanagement - Kommunikation, Visuelle Kommunikation
5/2017 – 9/2017
Tätigkeitsbeschreibung
- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Project management with 20 international contacts and 8 trades and 15 specialist departments
Event Marketing / Event management, Externe Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.), Mehrprojektmanagement, Online Marketing (allg.), Operatives Marketing, PMO, Projektmanagement, Projektmanagement - Kommunikation, Stakeholder-Analyse
11/2016 – 3/2017
Tätigkeitsbeschreibung
- Employee survey and creation of a rollout list for a brand relaunch
- Translation of the requirements per department into a rollout plan
- Budget and trade planning
- Rollout planning according to stages
- Implementation of the brand relaunch for the business stationery sector, from stationery, external lettering of the plants to packaging material and product identification
- Planning of the international rollout
PMO, Projektdurchführung, Projektmanagement, Projektmanagement - Angebotsmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Interne Kommunikation, Markenmanagement, Markenpolitik, Marketing (allg.), Online Marketing (allg.), Operatives Marketing
5/2016 – 8/2016
Tätigkeitsbeschreibung
- Research and editorial preparation of the topics to be conveyed
- Rough concept Development of the contents
- Control of the film production and review of the story board with regard to the brand world
- Fine tuning and preparation of presentations
- Coordination and conception of interview guidelines
- Planning and organization of the film production
- Control of the film production
Film / Fernsehen (allg.), PMO, Projektleitung / Teamleitung, Projektmanagement, Projektmanagement - Kommunikation, Markenmanagement, Marketing (allg.)
6/2015 – 4/2016
Tätigkeitsbeschreibung
- Value analysis and brand positioning
- Derivation of a brand promise
- Development of a brand code
- Conception of a brand appearance - Development of the brand identity
Corporate design, Markendesign, PMO, Projektmanagement, Projektmanagement - Kommunikation, Corporate Identity, Externe Kommunikation, Interne Kommunikation, Kommunikationsberatung, Markenmanagement, Markenpolitik, Online Marketing (allg.)
1/2015 – 6/2015
Tätigkeitsbeschreibung
- Development of marketing relevant storylines for new broadband customers
- Regular participation in expert groups on broadband networking in Germany
- Preparation of competition analyses with regard to competitors, prices and offers - Planning of marketing campaigns in the context of broadband development
Markterschließung Import und Export, Einführung Projektmanagement, PMO, Projektmanagement, Dialogmarketing, Marketing (allg.), Online Marketing (allg.)
2/2008 – 11/2014
Tätigkeitsbeschreibung
- Development and conception of media cooperation
- Development of brand formats on TV
- Customer acquisition and conception of TV formats
- Representing the broadcaster externally
- Participation in various specialist circles and events
- Brand support and further development of the station
- Development of visual worlds, brand story and appearance as well as campaigns
- Awarded the local television award in Germany for the best national talk show 2013
Film / Fernsehen (allg.), Medien (allg.), PMO, Projektleitung / Teamleitung, Kooperationen, Kommunikation (allg.), Kommunikationsstrategie, Marktkommunikation, Content Marketing, Event Marketing / Event management, Klassisches Marketing, Kommunikations-Konzepte, Marketing (allg.), Marketing- / Vertriebsanalyse, Online Marketing (allg.), Print Marketing, Werbekonzeption, Vertrieb (allg.)
8/2006 – 1/2008
Tätigkeitsbeschreibung
- Development of a sales strategy in the area of telephone marketing
- Development and conception of new subject areas for the integration of advertising customers
- Project management of a cross-media advertising campaign for the newspaper
Medien (allg.), PMO, Projektleitung / Teamleitung, Unternehmensstrategie, Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.), Vertrieb (allg.)
3/2004 – 9/2005
Tätigkeitsbeschreibung
- Conception of event and network activities for over 300 member companies in Baden-Württemberg
- Organization of network meetings and development of political education measures for the further development of companies in the area of media and digitalization
- Participation and organization in and from media events
- Co-author of a book on digital organization in cities and communities
PMO, Projektdurchführung, Projektmanagementberatung, Kooperationen, Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.), Strategisches Marketing
7/2003 – 1/2004
Tätigkeitsbeschreibung
- Interne Mitarbeiterbefragung
- Ausarbeitung eines Konzeptes der optimierten Wissensvermittlung
Wissensmanagement, PMO, Interne Kommunikation
Zertifikate
Ausbildung
SRH Fernhochschule - The Mobile University
Riedlingen
Stuttgart
Villingen-Schwenningen
Über mich
Meine Projekte? Pünktlich und im Budget – mit einer Erfolgsquote von 98 %. Meine Stärke? Das Gespür für Markttrends und Verbraucherfeedback, um Kommunikationsstrategien immer wieder präzise nachzuschärfen. Markenrelevanz und Wettbewerbsfähigkeit sind dabei keine Zufälle, sondern das Ergebnis konsequenter Arbeit und Leidenschaft.
In einer Welt, die sich ständig wandelt, sorge ich dafür, dass Marken nicht nur mithalten, sondern vorangehen.
Weitere Kenntnisse
Artificial Intelligence Tools: Gamma, Midjourney, Discord, OpenAI, runway, Canva, ChatGPT, Google-Gemini, AdCopy,
Podcast-Tools und Audioproduktion: AdobePodcast, Podimo, Podcast.de, Spotify
Social Media: Meta (Facebook, WhatsApp Business, Instagram Threads), TikTok, Pinterest, LinkedIn, Linktree, Behance, Snap Chat, Discord, WhitePaper, Xing
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Gut)
- Europäische Union
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