Marketing and Communications Professional

10/2010 – 6/2015

Leading Competitive Intelligence
Developing brand strategy on both national and international level
Creating holistic communications strategy
Shaping and leading several interdisciplinary marketing and communications projects
Facilitating and shaping performance measurement for marketing and communications

Marketing, Kommunikation (allg.), Öffentlichkeitsarbeit

7/2007 – 9/2010

Developing brand architecture
Leading change management communications
Developing and implementing advertising campaigns
Managing and negotiating corporate sponsorships
Creating and implementing KPI's for communications

Markenbildung, Sponsoring

7/2003 – 6/2007

Developing sponsorship strategies
Consulting national and international clients
Overseeing implementation
Analysing sponsorship offer of the international network

Sponsoring, Produktmanagement, Kommunikationsberatung