Digital Marketing Allrounder
- Verfügbarkeit einsehen
- 5 Referenzen
- auf Anfrage
- 7441 Cape Town
- Weltweit
- de | en | fr
- 21.01.2019
Kurzvorstellung
Auszug Referenzen (5)
"Good Marketing manager and I enjoyed working with [...]. Her communication and responsiveness were top-notch and her skills were reasonably strong. In any case where the work was beyond her ability, she was very forthcoming and we worked well as a team. I will likely have additional jobs for her in the future."
3/2016 – 3/2017
Tätigkeitsbeschreibung
Business Development
Account Management
Lead Generation
Influencer Marketing
Brand Building
SEO
Social Media Marketing
Amazon Marketing
Wordpress, Business Development, Markenbildung, Social Media Marketing, Digital Marketing, Lead-Management, Öffentlichkeitsarbeit, Adobe Creative Suite (CS), E-Commerce
"I confirm the details to be correct."
6/2013 – 6/2017
Tätigkeitsbeschreibung
Initiate International ist eine junge, internationale Personalvermittlung mit Sitz in Kapstadt.
Meine Rolle als Marketing Direktor für die Personalvermittlung Initiate International umfasst Marketing Strategie und Business Development aber auch ganz praktische Aufgabenbereiche besonders im Feld Design und Digitales Marketing: E-Mail Marketing Kampagnen, SEO, PPC, Bloggen, Wordpress Website Entwicklung und UXD, Entwicklung von Marketing Material mit Adobe Indesign, Social Media und Influencer Marketing.
Momentan arbeite ich für diese Firma halbtags.
Wordpress, Business Development, Social Media Marketing, Digital Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Öffentlichkeitsarbeit, Indesign, Dreamweaver, Adobe Creative Suite (CS), WordPress, Bloggen
"It’s my absolute pleasure to recommend [...] [...].
[...] [...] and I worked at Intergate Immigraton Services for more than 1 year torgether.
I thoroughly enjoyed my time working with [...], and came to know her as a truly valuable asset to absolutely any team. She is honest, dependable, and incredibly hard-working.
Her knowledge of marketing and expertise in graphic design was a huge advantage to our entire office.
Along with her undeniable talent, [...] has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees.
Without a doubt, I confidently recommend [...] to join any company. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to any organization.
Best wishes,
Claus Lauter"
10/2011 – 1/2013
Tätigkeitsbeschreibung
• Optimise communication strategy across all channels
(re- engineer pre & post sale documentation, progress emails for visa clients, social media etc.)
• Ensure brand consistency across all business units
• Package content for blogs & social media
• Relaunch SAHomeBuyers (problem analysis, marketing plan, web design & development in Wordpress, create corporate identity, design of marketing media, define communication strategy, social media strategy)
• New business development GoCanada (market research, conceptualise & create corporate identity, design & develop websites using Wordpress, design marketing media, social media strategy)
• New business development ChinAfrica (research needs of target group, liaise with Chinese partners, branding, create marketing media)
• Conceptualise & code email marketing campaigns
Wordpress, Business Development, Digital Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Indesign, Bloggen
"Ich kann [...] allen empfehlen, die Wert legen auf berufliche Kompetenz, ein gutes Gespür für Business, exaktes Arbeiten, kreative Ideen und hohe Berufsethik. Ich habe dazumal [...] für GraphicMail German Country Desk rekrutiert und als bei weitem die beste Kandidatin eingestellt. Sie werden eine Zusammenarbeit mit [...] nicht bereuen."
8/2009 – 4/2011
Tätigkeitsbeschreibung
• Plan & implement online marketing campaigns to boost sign ups
• Set up & maintain social media profiles
• Draft engaging online copy for blogs, press releases, social media profiles, company website etc. thereby increasing reach and strengthening GraphicMails reputation as industry expert
• SEO (Onsite & offsite) to boost ranking of graphicmail.de PPC, including Google Adwords & Facebook
• Brief international team of developers & designers remotely
• Create GraphicMail demo videos for clients
• Design & code newsletter campaigns for GraphicMail and clients Sales & client support remotely (using Skype & webinar software)
Business Development, Social Media Marketing, Digital Marketing, Strategisches Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Indesign, Bloggen
":-)"
5/2006 – 5/2009
Tätigkeitsbeschreibung
• Create and implement marketing plans for all business units
• Build brands for new business units
• Design & develop websites for new business units using Joomla and Wordpress
• Set up blogs and micro blogs
• Content Management for blogs, press releases, social media and websites
• SEO/SEM (onsite & offsite)
• PPC, including Google Adwords
• Create print campaigns (incl. graphic design work & photo shoots)
• Online Marketing & public relations campaigns for Calls United to acquire German staff
• Organise networking events for recruitment of new staff
• Set up German deli, including branding, interior design, menus, print media
• Liaise with print shops, architects & other contractors
• Manage marketing team
Wordpress, Business Development, Personalmarketing, Digital Marketing, Veranstaltungsmanagement, Strategisches Marketing, Content Marketing, Suchmaschinenoptimierung, Adobe Creative Suite (CS), WordPress
Qualifikationen
Projekt‐ & Berufserfahrung
3/2016 – 3/2017
Tätigkeitsbeschreibung
Business Development
Account Management
Lead Generation
Influencer Marketing
Brand Building
SEO
Social Media Marketing
Amazon Marketing
Wordpress, Business Development, Markenbildung, Social Media Marketing, Digital Marketing, Lead-Management, Öffentlichkeitsarbeit, Adobe Creative Suite (CS), E-Commerce
6/2013 – 6/2017
Tätigkeitsbeschreibung
Initiate International ist eine junge, internationale Personalvermittlung mit Sitz in Kapstadt.
Meine Rolle als Marketing Direktor für die Personalvermittlung Initiate International umfasst Marketing Strategie und Business Development aber auch ganz praktische Aufgabenbereiche besonders im Feld Design und Digitales Marketing: E-Mail Marketing Kampagnen, SEO, PPC, Bloggen, Wordpress Website Entwicklung und UXD, Entwicklung von Marketing Material mit Adobe Indesign, Social Media und Influencer Marketing.
Momentan arbeite ich für diese Firma halbtags.
Wordpress, Business Development, Social Media Marketing, Digital Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Öffentlichkeitsarbeit, Indesign, Dreamweaver, Adobe Creative Suite (CS), WordPress, Bloggen
10/2011 – 1/2013
Tätigkeitsbeschreibung
• Optimise communication strategy across all channels
(re- engineer pre & post sale documentation, progress emails for visa clients, social media etc.)
• Ensure brand consistency across all business units
• Package content for blogs & social media
• Relaunch SAHomeBuyers (problem analysis, marketing plan, web design & development in Wordpress, create corporate identity, design of marketing media, define communication strategy, social media strategy)
• New business development GoCanada (market research, conceptualise & create corporate identity, design & develop websites using Wordpress, design marketing media, social media strategy)
• New business development ChinAfrica (research needs of target group, liaise with Chinese partners, branding, create marketing media)
• Conceptualise & code email marketing campaigns
Wordpress, Business Development, Digital Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Indesign, Bloggen
5/2011 – 10/2011
Tätigkeitsbeschreibung
• Implement review section on MySafari.com (project scope, wire framing, implementation)
Site ownership MySafari.com: Website re-launch, site health checks, email marketing, blogs, press releases
• Online copy for MySafari.com (English)
• Conceptualise Facebook profile for CapeTownVillas
• Set up Go2Africa & boutique websites for German market
Wordpress, Social Media Marketing, Digital Marketing, Strategisches Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Adobe Creative Suite (CS), WordPress
8/2009 – 4/2011
Tätigkeitsbeschreibung
• Plan & implement online marketing campaigns to boost sign ups
• Set up & maintain social media profiles
• Draft engaging online copy for blogs, press releases, social media profiles, company website etc. thereby increasing reach and strengthening GraphicMails reputation as industry expert
• SEO (Onsite & offsite) to boost ranking of graphicmail.de PPC, including Google Adwords & Facebook
• Brief international team of developers & designers remotely
• Create GraphicMail demo videos for clients
• Design & code newsletter campaigns for GraphicMail and clients Sales & client support remotely (using Skype & webinar software)
Business Development, Social Media Marketing, Digital Marketing, Strategisches Marketing, Email Marketing, Content Marketing, Suchmaschinenoptimierung, Indesign, Bloggen
5/2006 – 5/2009
Tätigkeitsbeschreibung
• Create and implement marketing plans for all business units
• Build brands for new business units
• Design & develop websites for new business units using Joomla and Wordpress
• Set up blogs and micro blogs
• Content Management for blogs, press releases, social media and websites
• SEO/SEM (onsite & offsite)
• PPC, including Google Adwords
• Create print campaigns (incl. graphic design work & photo shoots)
• Online Marketing & public relations campaigns for Calls United to acquire German staff
• Organise networking events for recruitment of new staff
• Set up German deli, including branding, interior design, menus, print media
• Liaise with print shops, architects & other contractors
• Manage marketing team
Wordpress, Business Development, Personalmarketing, Digital Marketing, Veranstaltungsmanagement, Strategisches Marketing, Content Marketing, Suchmaschinenoptimierung, Adobe Creative Suite (CS), WordPress
Zertifikate
Ausbildung
Kapstadt
Heimschule Kloster Wald
Über mich
Originally from Germany, I have lived and worked for international companies in Cape Town for over 10 years.
I had the pleasure of gaining experience in a variety of industries including BPO, tourism, software, recruitment and eCommerce. Currently, I am heading up the marketing for a tech company based in Cape Town, planning and practically implementing all external communication strategies.
I also recently finished an interesting remote assignment with an American eCommerce company, which involved working closely with tech influencers to increase the brand’s market share in Germany.
I am an MBA graduate with marketing and project management major and years of experience in cultivating start-up companies.
Passionate about people and human psychology, I enjoy networking and the challenges of collaborating in culturally diverse teams. In all previous roles I was either hands-on involved or managed and trained teams to complete projects.
I am completely comfortable producing marketing strategies, driving action plans, analysing and optimising campaigns and coordinating creative teams. Although my focus has been on digital marketing I have successfully created offline marketing campaigns too.
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
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