Senior CRM Specialist (f/m/d)

We are looking for a CRM specialist (m/f/d) to develop and implement comprehensive email campaigns to improve customer loyalty for our client in the white goods sector. The project environment requires you to advise the client fully remote (first weeks in the office for onboarding in beautiful Amsterdam).

Aufgaben


• Develop and execute comprehensive email campaigns to enhance customer engagement and retention
• Use Bloomreach Engagement platform to its full potential, creating targeted campaigns and insightful customer analytics
• Optimize and refine current campaigns and automation workflows with a focus on technical and logical enhancements
• Consult cross-functional teams to align CRM strategies with broader marketing goals
• Analyze campaign performance and customer data to continuously improve and personalize the customer journey
• Ensure all CRM activities comply with data protection and privacy laws
• Conducting thorough content reviews, providing insightful suggestions, and preparing detailed briefs for the copywriter


Main tasks:
• Consult with the team regarding strategic framework creation and email campaigns implementations for new Bloomreach rollout markets (ie Japan and Australia)
• Consult with the team on concept and implementation of new automated flow
• Develop new ad hoc CRM campaigns in specific markets
• Improve existing campaigns and automation flows from a technical perspective


Requirements:
• Proven experience as a CRM Marketer, preferably in a senior role
• Proficient in Marketing Automation tools and strategies, driving customer engagement and retention
• In-depth knowledge of Bloomreach Engagement platform
• Proficiency in English is mandatory
• Ability to adapt easily in a fast-paced environment and comfortable working with short deadlines
• Strong analytical skills with the ability to easily digest complex information


Qualifikationen


• Proven experience as a CRM Marketer, preferably in a senior role
• In-depth knowledge of the Bloomreach Engagement platform
• Proficiency in English is mandatory. German language skills are a significant advantage
• Ability to adapt easily in a fast-paced environment and comfortable working with short deadlines
• Strong analytical skills with the ability to easily digest complex information
• Englisch written amp; spoken