Marketing Manager, Omnichannel Manager , Patient Engagement Manager Pharmaceutical Industry

11/2020 – 3/2024

Explore, develop, implement & evaluate digital innovation solutions with clear focus on customer needs. Lead the delivery of multiple projects across a variety of creative and marketing channels, including digital and offline media. Co-create campaign needs/structure with key stakeholders in medical & commercial to build partnerships & collaborations. Develop & coordinate project plans across the design, development and production stages of a project to support the successful delivery within set KPI's. Work in collaboration with brand teams technical teams & all functions to maximize value. Provides consultancy, advice and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways, through delivery of proven analytics-based projects & provide analytics support for closed loop marketing.

Projektadministrator, Digitale Transformation, Kampagnenmanager, Marketing, Social Media Marketing

10/2017 – 10/2020

Interaction with patient organizations & patients in the pharmaceutical environment, establishment of a stakeholder network with the aim of "improving patient care and increasing quality of life Bringing the patient perspective throughout the entire product life cycle (from research to market launch). Defining strategies and tactics for the German market. Identifying new digital trends and win-win situations: Development & implementation with project management tools, patient ad boards & workshops, etc.

Eventkoordinator, Kommunikation (allg.), Kampagnenmanager, Marketing, Patientenfürsprecher