HealthCare Product Management

1/2024 – offen

• Enhanced patient access to medical consultations and pharmaceutical services through digital innovation, covering the whole patient journey in all kinds of digital products for the healthcare market.
• Defined the product vision, strategy, and roadmap for digital healthcare solutions, ensuring alignment with business goals and market needs.
• Telemedicine: Designed, developed, and launched a telemedicine platform integrated with pharmacy services.
• eCommerce: Management and set-up of an in-house start-up with the aim of developing an eCommerce platform from the conception phase to a successful launch.
• ERP-System: Developed and implemented an ERP system tailored for pharmaceutical needs, customizing solutions using Microsoft Dynamics 365 Business Central to address healthcare-specific challenges.
• Demonstrated strong entrepreneurial skills and project management capabilities throughout the development process.
• Collaborated with UX/UI designers to create user-friendly interfaces and improve the overall user experience of those digital products.
• Engaged with stakeholders across various departments to gather requirements, provide updates, and ensure the successful delivery of digital products.
• Applied Agile principles and methodologies to manage the development process, ensuring timely and efficient delivery of high-quality digital solutions.

Organisation der Produktentwicklung, Produktmanagement, Suchmaschinenoptimierung

4/2022 – 12/2023

• Responsible for the conception and implementation of innovative marketing projects, as well as the development of sustainable business models
• Manage product lifecycle from ideation to launch, including pricing strategies, regulatory compliance, and post-launch evaluation.
• Develop and implement media strategies aimed at healthcare professionals to effectively communicate product benefits and updates through various channels.
• Management of innovative product developments and alignment of the launch strategy for prescription drugs
• Supervision of legal consulting in data protection, narcotic drug laws, national drug laws and German social code
• Management of and exchange with key opinion leaders in the healthcare sector
• Use of expertise and experience to support strategic decisions and actions regarding the company and advising the management on medical and pharmaceutical issues

Mediaplanung, Product-lifecycle-cost-management (PLCM), Lifecycle Management, Produktmanagement, Public Affairs

5/2021 – 3/2022

- Successfully managed Intestinal Health business unit with focus on sales growth and market share acquisition
Responsible for the management of three major brands as OTC pharmaceuticals and successful implementation of brand strategy
- Strategic realignment (brand identity, channel strategy, etc.) of brands with high budget responsibility (totalling €6.5m)
- Portfolio management, M&A analyses, and recommendations for action to the CCO
- Successful execution of product launch including development and implementation of marketing and sales strategies and campaign management

Strategische Kommunikation, Licensing, Markenbildung, Marktstrategien umweltgerechte Produkte, Mediaplanung, Fusionen und Übernahmen, Digital Marketing, Preis- / Konditionengestaltung, Print Marketing, Product-lifecycle-cost-management (PLCM), Produktmanagement, Social Media Marketing