freiberufler Social Media, Influencer & Integrated Marketing Freelancer auf freelance.de

Social Media, Influencer & Integrated Marketing Freelancer

offline
  • 75€/Stunde
  • 10178 Berlin
  • auf Anfrage
  • en  |  zh
  • 01.01.2025

Kurzvorstellung

Results-driven, multifaceted marketer with 7+ years of experience in marketing, including social media strategy, influencer marketing, and end-to-end brand campaign management.

Qualifikationen

  • Business-To-Consumer
  • Digital Marketing
  • Marketing7 J.
  • Social Media Marketing5 J.
  • Strategisches Marketing2 J.

Projekt‐ & Berufserfahrung

Senior Brand Manager (Festanstellung)
GetYourGuide GmBH, Berlin
4/2022 – 6/2023 (1 Jahr, 3 Monate)
Tourismus und Freizeitwirtschaft
Tätigkeitszeitraum

4/2022 – 6/2023

Tätigkeitsbeschreibung

- Developed and managed joint B2C marketing campaigns with top attraction partners in Europe e.g. The Vatican, Versailles & more, reaching over 16M impressions while driving awareness & consideration, in exchange for benefits valued at over €150K.
- Streamlined reporting processes by implementing data dashboards, resulting in a 25% reduction in reporting time and real-time optimisation of key performance indicators (KPIs) and budgets.
- Cultivated strong relationships with global industry partners, suppliers, and local tourism boards, ensuring alignment on marketing strategies and objectives. Led campaigns, resulting in increased brand visibility, revenue growth, and successful future joint marketing partnership opportunities.

Eingesetzte Qualifikationen

Marketing, Strategisches Marketing

Brand Manager (Festanstellung)
GetYourGuide GmBH, Berlin
10/2021 – 4/2022 (7 Monate)
Tourismus und Freizeitwirtschaft
Tätigkeitszeitraum

10/2021 – 4/2022

Tätigkeitsbeschreibung

- Collaborated with the Head of Brand to devise and implement data-driven brand strategies for the European market, achieving a 265K+ increase in brand consideration over 2 quarters.
- Led impactful B2C campaigns across paid and organic channels, driving substantial growth in brand awareness and outperforming key competitors in Google brand keywords by 5%.
- Leveraged creative testing and optimisation to significantly enhance creative assets for brand awareness and recall.

Eingesetzte Qualifikationen

Marketing, Strategisches Marketing

Campaign Manager (Festanstellung)
GetYourGuide GmBH, Berlin
1/2021 – 10/2021 (10 Monate)
Telekommunikation
Tätigkeitszeitraum

1/2021 – 10/2021

Tätigkeitsbeschreibung

- Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue.
- Achieved a ROAS of 1.77 (18% higher than the goal) and generated €340K+ in Net Revenue (83% YoY increase).
- Collaborated closely with the Marketing Analytics team to spearhead the implementation of engagement metrics and customer behaviour analysis, improving campaign effectiveness in future initiatives.
- Drove distribution of highly relevant travel content campaigns during Covid times, increasing customer engagement (+10-15% open rate
on CRM newsletters) and brand loyalty during the pandemic.

Eingesetzte Qualifikationen

Marketing, Strategisches Marketing

Senior Social Media Specialist (Festanstellung)
GetYourGuide GmBH, Berlin
5/2019 – 10/2021 (2 Jahre, 6 Monate)
Tourismus und Freizeitwirtschaft
Tätigkeitszeitraum

5/2019 – 10/2021

Tätigkeitsbeschreibung

- Owned social media content strategy & operations across Facebook, including paid media strategy for fan growth and engagement, driving 20% growth across localised pages.
- Orchestrated influencer initiatives through influencer outreach, relationship management, trip sponsorships, and ensuring social content created were representative and on-brand. These also fed into the social content strategy.
- Led the community management strategy of social channels, collaborating with the social media customer support team to drive stronger community engagement, identify social media opportunities, and conduct regular sentiment check-ins.

Eingesetzte Qualifikationen

Marketing, Social Media Marketing

Senior Social Media Strategist (Festanstellung)
Klook, Singapore
8/2017 – 4/2019 (1 Jahr, 9 Monate)
Tourismus und Freizeitwirtschaft
Tätigkeitszeitraum

8/2017 – 4/2019

Tätigkeitsbeschreibung

- Developed and executed comprehensive social media strategies, overseeing content creation, and community management for all social media channels.
- Led local and overseas influencer initiatives, including promotional trips and sponsorships that reached millions of people, resulting in increased brand awareness and long-term influencer relationships.
- Pioneered a successful micro-influencer pilot programme which evolved into long-term travel brand ambassadors.
- Managed a team of 5 for a summer internship programme, delivering successful, paid content projects for external brand partners.

Eingesetzte Qualifikationen

Marketing, Social Media Marketing

Talent & Community Executive (Festanstellung)
Nuffnang, Singapore
8/2015 – 3/2017 (1 Jahr, 8 Monate)
Influencer Agency
Tätigkeitszeitraum

8/2015 – 3/2017

Tätigkeitsbeschreibung

- Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27 Singaporean influencer talents.
- Content curator for social media channels and digital editor for local micro-blogging platform.
- Secured and executed brand partnerships with local small-medium businesses, tourism boards and transport brands

Eingesetzte Qualifikationen

Marketing, Social Media Marketing

Über mich

Proven track record of exceeding business objectives, driving brand awareness, and implementing successful campaigns.

Skilled in data analysis, strategic planning, and stakeholder engagement. Committed to delivering impactful marketing strategies and maximising marketing ROI.

Reach out for more information :)

Persönliche Daten

Sprache
  • Englisch (Muttersprache)
  • Chinesisch (Fließend)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
32
Alter
32
Berufserfahrung
9 Jahre und 5 Monate (seit 08/2015)
Projektleitung
6 Jahre

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