Social Media, Influencer & Integrated Marketing Freelancer
- Verfügbarkeit einsehen
- 0 Referenzen
- 75€/Stunde
- 10178 Berlin
- auf Anfrage
- en | zh
- 01.01.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
4/2022 – 6/2023
Tätigkeitsbeschreibung
- Developed and managed joint B2C marketing campaigns with top attraction partners in Europe e.g. The Vatican, Versailles & more, reaching over 16M impressions while driving awareness & consideration, in exchange for benefits valued at over €150K.
- Streamlined reporting processes by implementing data dashboards, resulting in a 25% reduction in reporting time and real-time optimisation of key performance indicators (KPIs) and budgets.
- Cultivated strong relationships with global industry partners, suppliers, and local tourism boards, ensuring alignment on marketing strategies and objectives. Led campaigns, resulting in increased brand visibility, revenue growth, and successful future joint marketing partnership opportunities.
Marketing, Strategisches Marketing
10/2021 – 4/2022
Tätigkeitsbeschreibung
- Collaborated with the Head of Brand to devise and implement data-driven brand strategies for the European market, achieving a 265K+ increase in brand consideration over 2 quarters.
- Led impactful B2C campaigns across paid and organic channels, driving substantial growth in brand awareness and outperforming key competitors in Google brand keywords by 5%.
- Leveraged creative testing and optimisation to significantly enhance creative assets for brand awareness and recall.
Marketing, Strategisches Marketing
1/2021 – 10/2021
Tätigkeitsbeschreibung
- Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue.
- Achieved a ROAS of 1.77 (18% higher than the goal) and generated €340K+ in Net Revenue (83% YoY increase).
- Collaborated closely with the Marketing Analytics team to spearhead the implementation of engagement metrics and customer behaviour analysis, improving campaign effectiveness in future initiatives.
- Drove distribution of highly relevant travel content campaigns during Covid times, increasing customer engagement (+10-15% open rate
on CRM newsletters) and brand loyalty during the pandemic.
Marketing, Strategisches Marketing
5/2019 – 10/2021
Tätigkeitsbeschreibung
- Owned social media content strategy & operations across Facebook, including paid media strategy for fan growth and engagement, driving 20% growth across localised pages.
- Orchestrated influencer initiatives through influencer outreach, relationship management, trip sponsorships, and ensuring social content created were representative and on-brand. These also fed into the social content strategy.
- Led the community management strategy of social channels, collaborating with the social media customer support team to drive stronger community engagement, identify social media opportunities, and conduct regular sentiment check-ins.
Marketing, Social Media Marketing
8/2017 – 4/2019
Tätigkeitsbeschreibung
- Developed and executed comprehensive social media strategies, overseeing content creation, and community management for all social media channels.
- Led local and overseas influencer initiatives, including promotional trips and sponsorships that reached millions of people, resulting in increased brand awareness and long-term influencer relationships.
- Pioneered a successful micro-influencer pilot programme which evolved into long-term travel brand ambassadors.
- Managed a team of 5 for a summer internship programme, delivering successful, paid content projects for external brand partners.
Marketing, Social Media Marketing
8/2015 – 3/2017
Tätigkeitsbeschreibung
- Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27 Singaporean influencer talents.
- Content curator for social media channels and digital editor for local micro-blogging platform.
- Secured and executed brand partnerships with local small-medium businesses, tourism boards and transport brands
Marketing, Social Media Marketing
Über mich
Skilled in data analysis, strategic planning, and stakeholder engagement. Committed to delivering impactful marketing strategies and maximising marketing ROI.
Reach out for more information :)
Persönliche Daten
- Englisch (Muttersprache)
- Chinesisch (Fließend)
- Europäische Union
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