Digital Marketing (SEM / SMM) Strategist & Consultant
- Verfügbarkeit einsehen
- 0 Referenzen
- 120€/Stunde
- 8640 Rapperswil
- DACH-Region
- de | en | fr
- 01.06.2024
Kurzvorstellung
- Performance-driven online marketing based on optimizing, analyzing, and reporting
- Branding, Awareness, Conversion Campaigns
Qualifikationen
Projekt‐ & Berufserfahrung
9/2020 – 1/2024
Tätigkeitsbeschreibung
- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts
Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, Suchmaschinenoptimierung, Social Media Marketing
9/2020 – 1/2024
Tätigkeitsbeschreibung
- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts
Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, Suchmaschinenoptimierung, Social Media Marketing
9/2020 – 1/2024
Tätigkeitsbeschreibung
- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts
Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, Suchmaschinenoptimierung, Social Media Marketing
11/2016 – 6/2020
Tätigkeitsbeschreibung
- Marketing strategy, concepts & consulting
- Planning & coordination of operative marketing activities
- Responsibility for agency project budgets as well as marketing budget
- Project management
- Interaction between graphics/design & web programming
- Analyses of websites, as well as digital market & competitive positions
- Concept, creation & optimization of digital campaigns
- Evaluation of traffic data & creation of reports
- Editorial support & drafting social media guidelines
- E-Mail & SMS Marketing
- Internet research, conception & writing of texts, content marketing, SEO
Google Adwords, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Suchmaschinenoptimierung, Social Media Marketing
Ausbildung
Hochschule Karlsruhe–Technik und Wirtschaft, University of Applied Science
Karlsruhe
Über mich
SEA, Display and Social Media advertising advanced SEO basics
Websites & Wireframes
Content Management & Marketing
E-Mail & SMS Marketing
Project management
Weitere Kenntnisse
Google MyBusiness, Tag Manager
Meta Business Manager (Facebook & Instagram)
Microsoft Bing Advertising, Pinterest, LinkedIn Ads, Snapchat, TikTok Mailchimp, myelefant
Adunit Premium Banner Adtool
Shopify, Contao, WordPress, Nitrous, Hubspot
Adobe XD, Bannerwise, Sketch
Microsoft Office (Excel, Word, PowerPoint)
iWork (Pages, Numbers, Keynote)
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Gut)
- Spanisch (Grundkenntnisse)
- Schweiz
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