Growth / Performance Marketer

1/2021 – 3/2024

• Led EMEA marketing activities, supporting country managers to achieve growth targets while maintaining CAC levels.
• Managed graphic/motion designers, content managers and paid managers to create high performing campaigns
• Managed 6-figure budgets across multiple web and app channels (FB, Google, Google UAC, TikTok, Snapchat, Bing, Apple Search Ads, Reddit, Iron Source, Unity, Bidease).
• Led Mark Tech (implementation and management of GA4, GTM, Appsflyer).
• Worked closely with the Data team to improve internal reporting (better understanding of LTVs / Retention per channel).

Content Marketing, Digital Marketing, Social Media Marketing, Strategisches Marketing

12/2020 – 3/2024

• Advised on SEM, paid social strategies.
• Managed content editors, designers and junior paid managers to deliver high performing content marketing campaigns.
• Reduced CAC (MQL & SQL based) by 70% while delivering 90% year on year growth.
• Partnered with BI, Data Engineers and Marketing Ops Manager to build end-to-end analytics (HubSpot, Salesforce).

Business to Business, Marketing, Suchmaschinenoptimierung, Social Media Marketing

12/2020 – offen

MARKETING CONSULTANT at:

• Think-Cell Software Gmbh (SAAS)
• Caterna Vision GmbH (Medical)
• FINE Legal GmbH (Legal)
• Press Factory GmbH ( Fashion)
• AOK Rheinland/Hamburg (Insurance)
• PROJECT EADEN GmbH (Biotech)
• Visionary Growth Strategies, LLC. (Agency)

Marketing