Consultant - Communication, Collaboration, Change

10/2023 – offen

Dozentin WS23 für 'Aktuelle Trends im Marketing und Marktströmungen'

Marktkommunikation, Marketing, Lehrprogramme

5/2022 – offen

Kunde METZLER VATER: Aufbau einer internen Kommunikationsstrategie und eines Marketing Teams inklusive Einführund agiler Projektmanagement Tools, CI- & Website Relaunch, Definieren von Zielen und KPIs, Erstellen einer schnittstellenübergreifenden internen Kommunikationsstrategie, Tone of Voice und Social Media Strategie. Mehr dazu hier: -Hyperlink entfernt-

Change Management, Corporate Design, Strategische Kommunikation, Marketing, Marktstrategien umweltgerechte Produkte, Projektmanagement (IT), Social Media Marketing, Soziale Medien, Strategisches Management, Webdesign

1/2021 – 1/2022

Social Media Strategy & Content Creation
1. Strategic development, localization and implementation of holistic social media campaigns such as #WomensHistory Month, #PRIDE, #TalkBlack and #AllHandsOnDeck
2. Project management for the development of new proactive formats and templates. Including live formats such as #NewcomerOfTheWeek #PizzaChat with #LarissaRiess, as well as new templates for recurring content series.
3. Development of a new strategic Tone Of Voice and community management guides for Amazon Music's social media channels in Germany.
4. Development of a strategy for Instagram Reels and TikTok.
5. Supporting the client in setting up new reporting and monitoring structures for EU5 markets (DE, IT, FR, ES, UK).
6. Data analysis and creation of various reports including monthly and quarterly reports to the Amazon Music US teams.
7. Onboarding of new team members for Germany, Spain, Italy and the UK.

Design (allg.), Reporting, Strategische Unternehmensplanung, Digital Marketing, Social Media Marketing