Digital Transformation Manager

1/2019 – 12/2021

> responsibility for product- and partner management and sales/marketing
> strategy and implementation of new digital solution (ecosystem platform model)
> go-to-market strategy (sales channels (D2C & multiplier) and marketing)
> defining new customer journey for digital products and new roles to succeed
> customer centric development of product and roadmap
> change management (processes and mindset) within international organization
> stakeholder management of digital solution to C-level and supervisory board
> partner ecosystem strategy and partner acquisition
> team lead

Auswahl Vertretern / Kooperationspartnern, Kommunikation (allg.), Kooperationen, Partner Relationship Management, Produktmanagement, Projektmanagement, Strategisches Management

1/2016 – 6/2019

establish new department 'Market Intelligence' (as fact based desicion making)
> responsible for digital transformation topics
> strategy lead for new digital business models within the organization
> consulting and coaching within the international organization
> proactive initiation and lead of enterprise cooperation projects
> creation and implementation of new 'requirements management' approach
> set-up software based knowledge management platform
> conducting qualitative and quantitative research projects
> leading internal and external workshops

Business Intelligence (BI), Business Analysis, Kooperationen, Markteintrittsstrategien, Marktforschung / -analyse