Marketing and Sales, Strategy, Hardware and Software Project Management

4/2024 – offen

Summary
Responsible for business development and marketing strategy within the EMEA region for the automotive
microcontroller products.
Responsibilities:
• Business development and new billing generation process.
• Business fulfillment and project management for technical support.
• Marketing strategy and operative marketing mix for responsible products and segments.
Competencies:
• Business strategy and marketing for automotive microcontroller products.
• Project management, with focus on stakeholder analysis, prioritization based on business value and
customer commitments, and communication with external and internal parties.
• Technical understanding of the automotive microcontroller, software ecosystem and semiconductor
manufacturing processes.
Duties:
• Support demand creation and increase design-ins and market share of assigned products at assigned
EMEA customers in all automotive applications.
• Identify, manage and report opportunities and project awards to executive management.
• Ensure technical support in collaboration with regional application lab and product division for awarded
projects at assigned customer base to ensure business fulfillment.
• Coordinate assigned products promotion in EMEA region.
• Conduct product trainings and webinar, internally and externally, for ST Field Sales Engineers and Field
Application Engineers and customer.
• Analyze customer applications and major trends to identify new product needs.
• Contribute to new product roadmaps and new product definitions.
• Benchmark ST products versus competitor products.
• Conduct marketing communication activities of assigned products, with focus on conferences, webinars
and articles publication.

Marketing

4/2018 – 3/2023

Summary
Responsible for the development and integration of the BMW AUTOSAR Software Components within the
Autonomous Driving Platform.
Responsibilities:
• Allocation of resources according to the maximum customer value.
• Product backlog prioritization, target guidance, validation, and release in cooperation with project
partners.
• Unification and optimization of the software development process across the product departments.
Competencies:
• Control the product specification and guide the software release.
• Lead the development group of three scrum software engineering teams.
• Structured presentations and meetings, definition of SMART goals, task delegation after bi-lateral
agreement.
• Self-reflection and team reflection for improvements areas, stimulate team's creativity by asking
questions outside the conventional path of thinking, tackle challenges by creating idea generation sessions, individual needs consideration in 1:1 meetings, grow from bi-lateral objective feedback,
explain the "why" of our work and act with integrity, logical behavior, and empathy.
Duties:
• Elaborate, agree, and implement the product vision and product roadmap.
• Continuously refine and prioritize the product backlog.
• Operate as the main point of contact between the development team and the project team.
• Removal of the impediments for the development team.
• Creation of transparency regarding the allocation, demand, competencies, and status of the implementation of the requirements.

Lieferantenmanagement (allg.), Product Owner

11/2011 – 3/2018

Summary
Responsible for the end-to-end functionality of the software components running on Intel's
telecommunication hardware.
Responsibilities:
Software development and integration of the USB, PCIe, and Ethernet for Intel's continuous software
delivery.
Competencies:
Software design and implementation for software components USB, PCIe, and Ethernet.
Software issues analysis by applying system debugging techniques.
Third-party supplier coordination.
Duties:
Create and enhance software design documentation.
Implement the software design by writing the code in C and C++ programming languages.
Continuously improve software quality and platform stability and performance.
Regular communication with the software third-party supplier.
One submission to U.S. Patent Office. File no. 42P63238.

Embedded Entwicklung / hardwarenahe Entwicklung