HUBSPOT/CRM & DIGITAL MARKETING FREELANCER

4/2021 – 4/2023

- Trained +400 people from all business units in three different time zones in six weekly training sessions on how to use the new internal software
- Facilitated the roll-out of internal handover tool to be fully activated as part of Digital Creation’s ambition
- Created announcements and presentations to initiate the transition of teams to the new digital platform
- Coordinated & created training material and events to ensure the teams were knowledgeable about the new platform (Videos, SharePoint Pages etc.)

Jira

8/2020 – 1/2021

Analyzed user journey and funnel data, evaluating propensity to buy additional dishwasher programs via the Home Connect App applying pretotyping method
- Planned and executed survey directed at Beta Tester Community to validate program offering of additional dishwasher programs to be downloadable via BSH Home Connect App
- Developed ideas and recommendations for optimization of digital service (senior leadership presentation of pretotype results)

Projektmanagement

8/2020 – 1/2021

Analyzed user journey and funnel data, evaluating propensity to buy additional dishwasher programs via the Home Connect App applying pretotyping method
- Planned and executed survey directed at Beta Tester Community to validate program offering of additional dishwasher programs to be downloadable via BSH Home Connect App
- Developed ideas and recommendations for optimization of digital service (senior leadership presentation of pretotype results)

Projektmanagement