Digital Strategist / Experience Strategist
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- auf Anfrage
- 10965 Berlin
- Weltweit
- de | en | it
- 08.11.2018
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
8/2017 – 7/2018
Tätigkeitsbeschreibung
• Facilitated service design/design thinking workshops including customer journey and stakeholder mapping, persona development, empathy, touchpoint and opportunity mapping to define value-added services and content for a large multinational FMCG product company
• Applied service design: from exploration to pilot/MVP design and validation/ testing within an agile work set-up for a new product category of a Fortune 500 tobacco company
• Participated in various pitches focusing on experience strategy (UX/CX), social media strategy and content marketing strategy for leading German and international Automotive and Consumer Product corporations
• Developed a digital business transformation approach that was presented to and approved by the board of a leading German personal care manufacturer
Oracle-Anwendungen, Salesforce.Com, Scrum, Jira, Projekt - Start-Up-Workshop, Strategische Kommunikation, Servicekonzept
12/2015 – 7/2017
Tätigkeitsbeschreibung
• Co-steered the merger of SapientNitro and Razorfish in DACH
• Drafted weekly revenue forecasting report to EMEA leadership
• Generated/organized press articles, POVs, partnerships and events to strengthen company market position
• Supported the management in conceptualizing and executing operational and
strategic initiatives
• Planned and prepared leadership workshops and content
Oracle-Anwendungen, Salesforce.Com, Projektleitung / Teamleitung, Fusionen und Übernahmen, Pressearbeit, Veranstaltungsmanagement
1/2013 – 8/2013
Tätigkeitsbeschreibung
• Developed communication strategies for product launches and collaborations
• Conceptualized and executed various events
• Secured editorial coverage by generating press releases and handling media relations
Strategische Kommunikation, Pressearbeit, Öffentlichkeitsarbeit, Veranstaltungsmanagement
Ausbildung
Copenhagen Business School
Leopold-Franzens Universität Innsbruck
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Italienisch (Fließend)
- Europäische Union
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