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Digital Advertising Expert (ex-Netflix Ad Ops Lead)

offline
  • 50€/Stunde
  • 10405 Berlin
  • auf Anfrage
  • en  |  de  |  es
  • 19.09.2018
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Kurzvorstellung

Certified Digital Advertising Professional with 9 years of experience and expert knowledge of Display, Video, and Paid Social Media marketing.

Qualifikationen

  • display
  • Projektleitung / Teamleitung (IT)
  • Verkehr

Projekt‐ & Berufserfahrung

Global Ad Ops Lead (Festanstellung)
Netflix, Los Gatos
2/2017 – 7/2017 (6 Monate)
Medienbranche
Tätigkeitszeitraum

2/2017 – 7/2017

Tätigkeitsbeschreibung

Managed the execution of global marketing campaigns promoting Netflix Original series online
• Partnered with cross-functional Marketing Leads at Netflix HQ and abroad to launch international programmatic buys on Google, Facebook and Instagram
• Produced, trafficked and QA’d hundreds of dynamic HTML5 display, video, and social media units in multiple languages
• Revamped onboarding materials and team knowledge bank

Eingesetzte Qualifikationen

Doubleclick, Google Adwords

Campaign Manager (Festanstellung)
Vessel, San Francisco
3/2015 – 12/2016 (1 Jahr, 10 Monate)
Medienbranche
Tätigkeitszeitraum

3/2015 – 12/2016

Tätigkeitsbeschreibung

Prospected, pitched, closed, and on-boarded new partners
• Stewarded video and native ad campaigns through entire lifecycle: sales planning, onboarding,
asset collection, custom creative development, trafficking, QA,
troubleshooting, reporting, optimizations, reallocations, billing, and upsell/renewal
• Worked alongside CTO to define operational processes, ad experience rules,
guidelines, and best practices, and owned team knowledge bank to document it all

Eingesetzte Qualifikationen

Doubleclick

Senior Campaign Manager (Festanstellung)
Hulu, Los Angeles
1/2011 – 5/2015 (4 Jahre, 5 Monate)
Medienbranche
Tätigkeitszeitraum

1/2011 – 5/2015

Tätigkeitsbeschreibung

Provided world-class client service to Fortune 500s in NY & LA as main point-of-contact post-sale. Clients incl.: Microsoft, Unilever, Toyota, Disney, & Corona. Helped grow team from 12 to 45
• Connected the dots between Planning, Sales, Creative, Technology, Editorial, Finance
and Research to manage large video and sponsorship campaigns with annual
commitments of ~$10M
• Increased efficiencies by improving workflows & processes
• Launched new products like Hulu’s first mobile interactive video unit
• Led our department Culture & Social initiatives

Eingesetzte Qualifikationen

Doubleclick

Senior Media Planner & Buyer (Festanstellung)
Digitas, New York
6/2008 – 12/2010 (2 Jahre, 7 Monate)
Medienbranche
Tätigkeitszeitraum

6/2008 – 12/2010

Tätigkeitsbeschreibung

Strategically planned, purchased, and analyzed digital media campaigns for American Express (Global Branding) that built awareness for new card products and membership rewards. Promoted 3x in 2.5 years.
• Built strong relationships with media partners to secure competitive rates and
promote innovation
• Crafted RFPs, evaluated proposals, negotiated rates, and developed/presented
winning pitch decks
• Managed implementation, maintenance & optimizations on multiple campaigns with an annual budget of $12M
• Worked with analytics leads to evaluate effectiveness on KPIs using ad tracking, site & proprietary data, third-party audience research, and viral/buzz metrics

Eingesetzte Qualifikationen

Doubleclick

Weitere Projekt‐ & Berufserfahrung anzeigen

Ausbildung

Communications
Bachelors of Science
2008
Boston University

Über mich

I’ve seen it all, and from all angles. First, as a Media Planner & Buyer on the American Express account at Digitas, a top digital ad agency in New York City. Then, as an Ad Operations Campaign Manager at Hulu in Los Angeles, and lastly, at Netflix in Silicon Valley as an in-house Ad Ops Lead on the Marketing team.

I’ve worked with dozens of clients, big and small, and I’m hoping to leverage this experience along with my passion for the industry and delivering results to begin a new freelancing career as I settle into my new city, Berlin.

Here’s a few examples of what I can offer:

- Market research
- Communication strategy
- Ad concept development and production
- Project management
- Campaign management - implementation, maintenance, reporting and optimizations
- QA and ad testing
- Billing and reconciliation
- Data entry and analysis
- Customer/client service
- Process reviews and workflow enhancements
- Proposal drafting and editing
- Copywriting and editing

Tech Skills:

- CRM: Salesforce
- Ad Servers: DoubleClick, Freewheel, Atlas
- Ad formats: Video, Audio, Flash, HTML5, VAST/VPAID, Search, Social, Branded Content
- Social Media: Facebook, Instagram, Twitter, Snapchat, YouTube, Reddit, LinkedIn
- Research: Google Analytics, Nielsen, Comscore, MOAT
- Collaboration & Project Management: JIRA, Asana, Basecamp, DropBox, Slack
- Blogging & Publishing: Squarespace, Medium, Tumblr
- Communications: Skype, Google Hangouts, WhatsApp, Viber, Slack

Other Skills:

- Intuitive understanding of client needs
- Pragmatic and solutions-oriented
- Excellent communicator
- Handles heavy workload with ease
- Naturally curious with a thirst for knowledge
- Effectively uses data to tell stories
- Continuously embraces fun

Please contact me if you’re interested in working together. I’d be happy to hop on a quick call or chat online.

Persönliche Daten

Sprache
  • Englisch (Muttersprache)
  • Deutsch (Grundkenntnisse)
  • Spanisch (Grundkenntnisse)
Reisebereitschaft
auf Anfrage
Profilaufrufe
2429
Alter
38
Berufserfahrung
16 Jahre und 7 Monate (seit 05/2008)

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