Senior PR/Communications Manager/Freelance Journalist

7/2016 – 10/2016

External Communications: Drafting of media statements on brands and issues; issue monitoring and responding to consumer queries; collaboration with medical teams, brand managers and legal/compliance on media Q&As and press releases
Employee Engagement: Creating initiatives in collaboration with HR to foster cultural unity between ex-Novartis and GSK employees; editing of stories for e-newsletter and Yammer blogs; organization of town halls; announcements of product success stories and people moves; cultural change workshops
Agency Management: Lead and delegation of external PR agency in brand and FMCG product PR activities (e.g. Dr. Best, NeoCitran, Voltaren, Sensodyne)

Content Marketing, Soziale Medien, Storyboards

7/2015 – 4/2016

• Change Communication/Rebranding: Creating and driving change communication strategy and new vision across site; collaboration with events team and ensuring continuous flow of messaging and communication to internal and external stakeholders, both pre-and post-rebranding event
• Strategic Corporate Communication: Advisor to Site Management Board on internal and external communication needs in support of business growth and increased company awareness; critical review of existing communication processes with improvement and new set-ups; elaboration of strategic measures to strengthen positioning of Bern site and its R&D know-how across the global Janssen/J&J network
• Media Relations/External Communication: Press release writing and Q&As; texting of external award submissions (e.g. FOYA) and collaboration with external partners on publication of press information
• Internal Communication: Collaboration with HR on internal trainings as part of change process; leader of internal communications team; internal initiatives communication strategy
• Copy writing: Editing and publishing of local newsletter; writing of articles promoting site Bern across the Swiss J&J campus (e.g. Ebola); speech writing for Site Manager; editing of content for presentations; script writing for site video clip
• Global IT systems migration: Effectively driving integration process of existing Intranet into new global Janssen structure in collaboration with global IT team; migration of old Sharepoint into Sharepoint 2013 and creation of communication material to understand and facilitate end-user experience; collaboration with regional J&J representatives on merging three Janssen CH sites into one unified web presence (janssen.com/Switzerland)

Strategische Kommunikation

7/2012 – 9/2013

Externe Kommunikation: Erstellung von Inhalt und Layout für neue Internetseite; Entwicklung von Botschaften für Verbrauchermarken; Aufbau und Pflege von Beziehungen zu Medien und Öffentlichkeit, Regierungsvertretern
Krisenmanagement: Risikoanalyse und Entwicklung von Plänen; enge Zusammenarbeit mit Legal/Compliance; Pressesprecher bei Medienanfragen zu Krisen
Event Management: Organisation von internen und externen Meetings und Town Halls (> 200 Gäste)

Corporate Design, Journalismus, Soziale Medien