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Online Marketing- und Projektmanagement (International)

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  • 13.03.2019
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Kurzvorstellung

Anke is a very experienced in Online- & Social Media Marketing as well as international Projekt Management. Highly professional, efficient and results driven with extensive experience of managing big scale projects and developing brand strategies bas

Auszug Referenzen (3)

"Top!"
Marketing Manager New Media (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

2/2011 – 6/2018

Tätigkeitsbeschreibung

Online- / Mobile- / Social Media Marketing Strategy and Management.

Digital Marketing and overall communication strategies, concepts and solutions with a focus on branding

Working cross functionally and teaming with international, national, regional Center Management and Marketing as well as Communiction, Future Lab or Legal.

Projectlead and -management of big scale projects e.g. conception, launch and optimization of 80 shopping center websites incl. mobile websites

Projectlead and -management of the Digital Service Center and the Social Media Content Pool for over 100 Shopping Center in DACH

Key Account Management of digital / mobile / social and creative agencies incl. budgets

Leveraging her extensive knowledge to helping partners to efficient integrated marketing strategies. Translating business objectives into campaign strategies and structures.
Implementing measurement solutions to derive actionable insights and synthesize results into recommendations.

Coaching and training of regional/national/international Shopping Center Management Teams. Designing, developing and executing frequent workshops and events about innovative topics.

Content creation (fashion/lifestyle), Blogger Relations e.g. Content / Video production from Berlin Fashion Week
Advertising campaigns, creative social media solutions e.g. Apps

Media, SEO, SEA etc.

Eingesetzte Qualifikationen

Projektleitung / Teamleitung, Content Marketing, Veranstaltungsmanagement, Digital Marketing, Produktmanagement, Suchmaschinenoptimierung, Social Media Marketing, Strategisches Marketing

"Absolut empfehlenswert! Siehe ausfuerliches Profil"
Key Account Management B2B Media (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

7/2008 – 7/2010

Tätigkeitsbeschreibung

Key Account Management for KRESS – the B2B magazine + website for the German media
+ marketing industry.

High-level sales and collaboration on C-level to advertisers and agencies within the media industry.

Strategic planning and execution of successful advertising campaigns on + offline

Strategic and innovative business solutions for the website KRESS.de

Managed partnerships and collaborations with key partners in the media industry e.g. RTL, Pro7Sat1, Tomorrow Focus, G+J, SPIEGEL, Axel Springer, Cosmopolitan, Lead Awards, Dmexco, M-Days, Medientage München etc.

Eingesetzte Qualifikationen

Medien (allg.), Strategische Unternehmensplanung, Direkt Marketing, Veranstaltungsmanagement, Marketing- / Vertriebsanalyse, Digital Marketing, Werbung

"Highly professional and skilled. It was a pleasure to work with Anke. Thank you!"
Presse + PR (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

3/2007 – 11/2007

Tätigkeitsbeschreibung

Communication, Press + PR, Events in cooperation with the GEORGE P. JOHNSON Company.

- Touareg R 50 Launch / Australian International Motorshow / Sydney
- Golf GT (DSG) Launch
- SKODA AUTO AUSTRALIA Launch / Australian International Motorshow / Sydney
- Organisation auf the Volkswagen Australian Rural Roadshow

Liaised with journalists throughout Australia, Press + PR for brands including VOLKSWAGEN and ŠKODA AUTO AUSTRALIA

Eingesetzte Qualifikationen

Corporate Design, Design (allg.), Projekt-Qualitätssicherung, Pressearbeit, Öffentlichkeitsarbeit, Veranstaltungsmanagement, Social Media Marketing

Qualifikationen

  • Content Marketing7 J.
  • Corporate Design
  • Design (allg.)
  • Digital Marketing9 J.
  • Direkt Marketing2 J.
  • Marketing- / Vertriebsanalyse2 J.
  • Medien (allg.)2 J.
  • Öffentlichkeitsarbeit
  • Pressearbeit
  • Produktmanagement7 J.
  • Projekt-Qualitätssicherung
  • Projektleitung / Teamleitung7 J.
  • Social Media Marketing8 J.
  • Strategische Unternehmensplanung2 J.
  • Strategisches Marketing7 J.
  • Suchmaschinenoptimierung7 J.
  • Veranstaltungsmanagement10 J.
  • Werbung2 J.

Projekt‐ & Berufserfahrung

Marketing Manager New Media (Festanstellung)
ECE Projektmanagement GmbH & Co KG, Hamburg
2/2011 – 6/2018 (7 Jahre, 5 Monate)
Shopping Center / Retail + Fashion
Tätigkeitszeitraum

2/2011 – 6/2018

Tätigkeitsbeschreibung

Online- / Mobile- / Social Media Marketing Strategy and Management.

Digital Marketing and overall communication strategies, concepts and solutions with a focus on branding

Working cross functionally and teaming with international, national, regional Center Management and Marketing as well as Communiction, Future Lab or Legal.

Projectlead and -management of big scale projects e.g. conception, launch and optimization of 80 shopping center websites incl. mobile websites

Projectlead and -management of the Digital Service Center and the Social Media Content Pool for over 100 Shopping Center in DACH

Key Account Management of digital / mobile / social and creative agencies incl. budgets

Leveraging her extensive knowledge to helping partners to efficient integrated marketing strategies. Translating business objectives into campaign strategies and structures.
Implementing measurement solutions to derive actionable insights and synthesize results into recommendations.

Coaching and training of regional/national/international Shopping Center Management Teams. Designing, developing and executing frequent workshops and events about innovative topics.

Content creation (fashion/lifestyle), Blogger Relations e.g. Content / Video production from Berlin Fashion Week
Advertising campaigns, creative social media solutions e.g. Apps

Media, SEO, SEA etc.

Eingesetzte Qualifikationen

Projektleitung / Teamleitung, Content Marketing, Veranstaltungsmanagement, Digital Marketing, Produktmanagement, Suchmaschinenoptimierung, Social Media Marketing, Strategisches Marketing

Key Account Management B2B Media (Festanstellung)
Haymarket Media GmbH, Hamburg
7/2008 – 7/2010 (2 Jahre, 1 Monat)
Medienbranche
Tätigkeitszeitraum

7/2008 – 7/2010

Tätigkeitsbeschreibung

Key Account Management for KRESS – the B2B magazine + website for the German media
+ marketing industry.

High-level sales and collaboration on C-level to advertisers and agencies within the media industry.

Strategic planning and execution of successful advertising campaigns on + offline

Strategic and innovative business solutions for the website KRESS.de

Managed partnerships and collaborations with key partners in the media industry e.g. RTL, Pro7Sat1, Tomorrow Focus, G+J, SPIEGEL, Axel Springer, Cosmopolitan, Lead Awards, Dmexco, M-Days, Medientage München etc.

Eingesetzte Qualifikationen

Medien (allg.), Strategische Unternehmensplanung, Direkt Marketing, Veranstaltungsmanagement, Marketing- / Vertriebsanalyse, Digital Marketing, Werbung

Presse + PR (Festanstellung)
Volkswagen Group Australia, Syndey
3/2007 – 11/2007 (9 Monate)
Automobilindustrie
Tätigkeitszeitraum

3/2007 – 11/2007

Tätigkeitsbeschreibung

Communication, Press + PR, Events in cooperation with the GEORGE P. JOHNSON Company.

- Touareg R 50 Launch / Australian International Motorshow / Sydney
- Golf GT (DSG) Launch
- SKODA AUTO AUSTRALIA Launch / Australian International Motorshow / Sydney
- Organisation auf the Volkswagen Australian Rural Roadshow

Liaised with journalists throughout Australia, Press + PR for brands including VOLKSWAGEN and ŠKODA AUTO AUSTRALIA

Eingesetzte Qualifikationen

Corporate Design, Design (allg.), Projekt-Qualitätssicherung, Pressearbeit, Öffentlichkeitsarbeit, Veranstaltungsmanagement, Social Media Marketing

Ausbildung

Medienwirtschaft mit Schwerpunkt Management von Medienunternehmen
Diplom Medienökonomin
2007
Köln
Macquarie University Sydney / International Marketing / Brand Management
Postgraduate MaCom
2006
Sydney

Über mich

Anke is a very experienced in Online- & Social Media Marketing as well as international Projekt Management. Highly professional, efficient and results driven with extensive experience of managing big scale projects and developing brand strategies based on market research. Able to quickly understand the mission and vision of a project and providing solutions.

Working at the intersection of Online/Mobile and Social Media Marketing plus cross-functional collaborations. She has got a passion for innovation and precise, targeted communication strategies and community building. Exceptional relationship building and problem solving skills developed over ten years of work experience in Media and Marketing. Her approach is defined by multidisciplinary thinking, connection and collaboration. Creative and dynamic professional with a proven background in B2B and B2C marketing.

Anke is leveraging her extensive knowledge to helping partners and clients to efficient integrated marketing strategies. Translating business objectives into campaign strategies and structures as well as implementing measurement solutions to derive actionable insights and synthesize results into recommendations.

During the last years she has personally, consulted, trained, mentored or worked with most of Germany´s shopping Centre Managers or Directors.

Weitere Kenntnisse

MAIN SKILLS

• Online Marketing 360, Strategie, Beratung, Branding, Social Media Marketing, Community Management, International Marketing, Media, SEO, Projectmanagment, Web- + Mobile Re-launches, Teamlead
• Very skilled in Microsoft Office, Canva, Wordpress and other CMS
• Intensive training at ECE-Center Manager
• Deep industry knowledge in retail, fashion, tourism, health and wellness


LANGUAGES

• German (native), English (fluent/near native), Spanish (moderate)

SOFT SKILLS

• Strong negotiation and presentation as well as organisational and analytical skills
• Intercultural and international experience
• Excellent communication skills, team player and solution oriented
• Enthusiastic, flexible, highly motivated, creative and innovative
• Thinking in solutions - connecting people

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Spanisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
2531
Alter
44
Berufserfahrung
25 Jahre und 3 Monate (seit 08/1999)
Projektleitung
6 Jahre

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