SENIOR MARKETING MANAGER - SCHWERPUNKT BRAND COMMUNICATION

4/2021 – offen

Projektleitung und Supervision

Marketing, Projektleitung / Teamleitung, Projektmanagement - Kommunikation

2/2021 – offen

Blended Learning
- Konzeption und Implementierung

E-Learning, Strategische Kommunikation, Projektmanagement - Kommunikation

10/2020 – 12/2022

Projektleitung Marken-Relaunch
- Beratung
- Projektsteuerung
- Rollout-Planung

Markenbildung, Projektmanagement - Kommunikation, Unternehmenskommunikation

6/2020 – 7/2020

- Fine conception of brand translation into the room
- Control and coordination of the implementation
- Adaptation of feedback into the detailed design
- Stakeholder management - Fine tuning and monitoring of timing

PMO, Projektmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Markenbildung, Markenpolitik, Marketing

11/2019 – 2/2020

- Brand concept conception
- Elaboration into the detailed brand concept
- Rollout planning and definition of implementation partners
- Fine tuning and fine concept development with the customer
- Translation of complex topics into interactive brand experience worlds
- Transformation of brand experience worlds into interactive theme worlds
- Project planning and control of the implementation
- Structure of the Theme World Event
- Support of the theme worlds on the event day

Mehrprojektmanagement, PMO, Projektmanagement, Projektsteuerung (Projektcontrolling), Externe Kommunikation, Interne Kommunikation, Strategische Kommunikation, Markenbildung, Markenpolitik, Marketing

10/2019 – 1/2020

- Preparation of the brand workshop
- Partner Management
- Coordination with Creation & Design
- Preparation of documents & presentation for company pitch

Markendesign, Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Unternehmenszielsetzung, Externe Kommunikation, Interne Kommunikation, Markenbildung, Markenpolitik, Digital Marketing

8/2019 – 11/2019

- Development of an employer value proposition
- Creation of an internal survey via online
- Evaluation of the results
- Consideration and definition of the employer brand values
- Elaboration of the values-vision and goals
- Derivation of employee measures for establishment
- Guideline preparation for the elaboration
- Concept elaboration for the release process

PMO, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Markenbildung, Marketing, Zielgruppenstrategie

5/2019 – 9/2019

- Development of a live communication concept in cooperation with the realization agency
- Brand management and examination of the concept with regard to brand presentation
- Control of the show and media production departments
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination within the framework of the construction
- Control of the sequence and show disciplines

Veranstaltungsmanagement, Externe Kommunikation, Markenbildung, Marketing, Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Strategisches Marketing

11/2018 – 3/2019

- Control of the rough conception of the brand experience worlds
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management and lead with 60 international contacts and 17 trades and 20 specialist departments

Veranstaltungsmanagement, Externe Kommunikation, Markenbildung, Marketing, Digital Marketing, PMO, Projektleitung / Teamleitung, Projektmanagement, Stakeholder-Analyse

4/2018 – 9/2018

- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension - Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Coordination of the structure of the theme worlds
- Project management with 50 international contacts and 8 trades and 10 specialist departments

Mehrprojektmanagement, PMO, Projektleitung / Teamleitung, Projektmanagement, Externe Kommunikation, Veranstaltungsmanagement, Markenbildung, Markenpolitik, Digital Marketing, Strategisches Marketing

10/2017 – 3/2018

- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Coordination of the structure of the theme worlds
- Project management with 60 international contacts and 15 trades and 19 specialist departments

Veranstaltungsmanagement, Externe Kommunikation, Interne Kommunikation, Kommunikation (allg.), Kommunikations-Konzepte, Markendesign, Markenbildung, Marketing, Mehrprojektmanagement, Digital Marketing, PMO, Projektleitung / Teamleitung (IT), Projektmanagement, Projektmanagement - Kommunikation, Visuelle Kommunikation

5/2017 – 9/2017

- Control of the rough conception of the brand experience worlds
- Development and management of the brand experience story from topics to communication
- Examination of the staging in the room based on the brand story and trade fair story
- Control and coordination of all communication measures related to the brand image
- Rough concepts for the communication campaign feed and extension
- Coordination and detailed planning of the brand experience worlds with the customer
- Control of the detailed concept and implementation
- Brand management and examination of the concept with regard to brand presentation
- Rough conception of the media production and examination of the desired brand story
- Control of the media production
- Control and planning of the client's overall trade fair presentation within the scope of the creative lead
- Control of the implementation partners
- Project management with 20 international contacts and 8 trades and 15 specialist departments

Veranstaltungsmanagement, Externe Kommunikation, Markenbildung, Markenpolitik, Marketing, Mehrprojektmanagement, Digital Marketing, Operatives Marketing, PMO, Projektmanagement, Projektmanagement - Kommunikation, Stakeholder-Analyse

11/2016 – 3/2017

- Employee survey and creation of a rollout list for a brand relaunch
- Translation of the requirements per department into a rollout plan
- Budget and trade planning
- Rollout planning according to stages
- Implementation of the brand relaunch for the business stationery sector, from stationery, external lettering of the plants to packaging material and product identification
- Planning of the international rollout

PMO, Projektdurchführung, Projektmanagement, Projektmanagement - Angebotsmanagement, Projektmanagement - Kommunikation, Externe Kommunikation, Interne Kommunikation, Markenbildung, Markenpolitik, Marketing, Digital Marketing, Operatives Marketing

5/2016 – 8/2016

- Research and editorial preparation of the topics to be conveyed
- Rough concept Development of the contents
- Control of the film production and review of the story board with regard to the brand world
- Fine tuning and preparation of presentations
- Coordination and conception of interview guidelines
- Planning and organization of the film production
- Control of the film production

Fernsehen, PMO, Projektleitung / Teamleitung, Projektmanagement, Projektmanagement - Kommunikation, Markenbildung, Marketing

6/2015 – 4/2016

- Value analysis and brand positioning
- Derivation of a brand promise
- Development of a brand code
- Conception of a brand appearance - Development of the brand identity

Corporate Design, Markendesign, PMO, Projektmanagement, Projektmanagement - Kommunikation, Corporate Identity, Externe Kommunikation, Interne Kommunikation, Kommunikationsberatung, Markenbildung, Markenpolitik, Digital Marketing

1/2015 – 6/2015

- Development of marketing relevant storylines for new broadband customers
- Regular participation in expert groups on broadband networking in Germany
- Preparation of competition analyses with regard to competitors, prices and offers - Planning of marketing campaigns in the context of broadband development

Markterschließung Import und Export, Einführung Projektmanagement, PMO, Projektmanagement, Dialogmarketing, Marketing, Digital Marketing

2/2008 – 11/2014

- Development and conception of media cooperation
- Development of brand formats on TV
- Customer acquisition and conception of TV formats
- Representing the broadcaster externally
- Participation in various specialist circles and events
- Brand support and further development of the station
- Development of visual worlds, brand story and appearance as well as campaigns
- Awarded the local television award in Germany for the best national talk show 2013

Fernsehen, Medien (allg.), PMO, Projektleitung / Teamleitung, Kooperationen, Kommunikation (allg.), Strategische Kommunikation, Marktkommunikation, Content Marketing, Veranstaltungsmanagement, Klassisches Marketing, Kommunikations-Konzepte, Marketing, Marketing- / Vertriebsanalyse, Digital Marketing, Print Marketing, Werbekonzeption, Vertrieb (allg.)

8/2006 – 1/2008

- Development of a sales strategy in the area of telephone marketing
- Development and conception of new subject areas for the integration of advertising customers
- Project management of a cross-media advertising campaign for the newspaper

Medien (allg.), PMO, Projektleitung / Teamleitung, Strategisches Management, Veranstaltungsmanagement, Marketing, Digital Marketing, Vertrieb (allg.)

3/2004 – 9/2005

- Conception of event and network activities for over 300 member companies in Baden-Württemberg
- Organization of network meetings and development of political education measures for the further development of companies in the area of media and digitalization
- Participation and organization in and from media events
- Co-author of a book on digital organization in cities and communities

PMO, Projektdurchführung, Projektmanagementberatung, Kooperationen, Veranstaltungsmanagement, Marketing, Digital Marketing, Strategisches Marketing

7/2003 – 1/2004

- Interne Mitarbeiterbefragung
- Ausarbeitung eines Konzeptes der optimierten Wissensvermittlung

Wissensmanagement, PMO, Interne Kommunikation