Marketing & Creative Strategist | Interim Management

10/2022 – 4/2023

• Led a team of editors to create state-of-the-art editorial concepts for brands, theme campaigns and mega sales events that excite and convert prospects into buyers
• Managed an international restructuring, including: taking over new markets, analyzing and redefining current structures, processes and roles, change management, introduction of tools to foster collaboration and ensure operational efficiency
• Responsibility for the editorial roadmap and content planning on a quarterly, weekly, daily basis that was translated into all Westwing communication channels and markets
• Led in a fast-paced environment: editorial responsibility for a daily newsletter reaching millions of members and website content that is changing every day (Westwing Club-Sales, formerly Westwing.de)
• Led cross-functional work and relationships with internal stakeholders such as graphic and design, influencer marketing, social media, product and more

Content Management, Editorial Design, Redaktion (allg.), E-Commerce, Nachfolgeplanung, Aufgaben- / Tätigkeitsanalysen, Content Marketing, E-Mail Marketing, Kommunikations-Konzepte, Marketing (allg.)

5/2020 – 7/2023

• Consultancy of senior leadership in all Westwing markets to ensure that the Westwing creative DNA runs through all parts of Westwing – from offering planning to curation and communication
• Conducted insight sessions and workshops to achieve a state-of-the-art shopping experience by refining a unique and contemporary visual language, merchandising and mobile-first storySELLING that excites
• Creation of strategic concepts and presentations for C-Level executives
• Research and analysis of social & retail developments, UX/UI trends, lifestyle trends and translation into strategic focus topics and guidelines for the Westwing offering and communication
• Development of digital creative brand concepts in order to attract new brands for Westwing and extend existing partnerships

Kommunikationsberatung, Marketing-Schulung, Projektmanagement - Konzeption / Vorgehensmodell, User Experience (UX)

12/2019 – 5/2020

• Led a graphics and photo production team (graphic designers, stylists, photographers), designing the daily Westwing.de newsletter and homepage and producing inspiring on-brand content for both the newsletter and the website
• Developed and implemented the visual vision for the year 2020, specifying the overall look and feel of content presented to the Westwing customer
• Identified fields of development for the team and organized autodidactic workshops
• Established new processes and mechanisms to ensure smoother interactions between various departments (e.g. editing team, marketing team)

Art direction, Prozessoptimierung, Teamentwicklung